He previously served as Account Director at the agency Partner of Promotion. He had already been associated with Havas PR earlier, in the years 2003-2006.

Who replaced Alicja Górka-Pruszczak?

Alicja Górka-Pruszczak, who had held the position taken over by Lis since June 2018, resigned from her role. As a result, after 8 years of cooperation, she parted ways with the company.

- Returning to the company that I had the chance to help build from the ground up more than 14 years ago as Account Director is a very inspiring experience for me. The committed and experienced team, the established standards and methodology, as well as the resources of the other companies in the Havas Creative Group, have consistently kept Havas PR at the forefront of the best agencies in Poland for years. My ambition will be to strengthen this position, as well as to further develop the company's business – said Lis.

 

- I am glad that Tomasz has joined the team and I wish him success. I believe that the current market situation will favor agencies offering professional services in the area of strategic communication consulting, the kind that helps clients grow their business and protect their reputation. In this respect, Havas PR will be a natural partner for many companies – commented Dorota Mazur, CEO of Havas Creative Group Poland.

Experience of the new director

Tomasz Lis has more than 20 years of experience in the marketing communication and PR industry. He specializes in reputation management and creating brand communication strategies. Previously Account Director at Partner of Promotion, director of marketing and communication at Philipiak Milano, and Director of the Brand Communications Department at On Board Ecco Network. A winner and juror of industry competitions such as the Golden Clips and Cannes Lions. He has advised brands, companies, and institutions such as Absolut Vodka, Diageo, Kompania Piwowarska, Procter&Gamble, Nestlé, Coca Cola, Oshee, Tesco, PKO Bank Polski, the Ministry of Finance, VF Corporation, Fox, Sharp, Sony.

Terms from the article

Experience of the new Managing Director of Havas PR

PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: media, clients, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand narrative.

Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. Editorial coverage and a well-managed crisis weigh more than a campaign — because a third party is speaking, not the brand about itself.

When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes within a company.

What happens if it is omitted: Without media relationships, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.

Summary

Tomasz Lis has become the new Managing Director of Havas PR, replacing Alicja Górka-Pruszczak, who resigned after 8 years of cooperation. Lis is returning to the agency after a break — he was previously associated with it in 2003–2006 as Account Director. He has more than 20 years of experience in PR and marketing communication, including positions at Partner of Promotion, Philipiak Milano, and On Board Ecco Network. He has advised brands including Absolut Vodka, Kompania Piwowarska, and PKO Bank Polski. His ambition is to strengthen the agency's position and develop the company's business. Lis is also a winner and juror of industry competitions such as the Golden Clips and Cannes Lions.