Maja Sieńkowska has taken on the newly created position of Influencer marketing manager at the PR Calling! agency. She will be responsible for developing the department that prepares and implements comprehensive influencer marketing strategies.

Sieńkowska has been with PR Calling! since October 2015. Until January 2017, she worked as Public Relation & Communications Specialist.

“We have been running projects with bloggers and YouTubers for a long time, so the creation of a new department bringing together influencer marketing competencies is a natural direction of development for the PR Calling! agency. Our clients value us for our innovative concepts and the commitment we bring to every collaboration. Influencer marketing can be a very effective way to achieve set goals, provided it is planned and carried out in the right way. At PR Calling! we know exactly what benefits a brand can gain from working with bloggers or YouTubers, and it is precisely these benefits that we want to offer our clients on a larger scale,” comments Katarzyna Dworzyńska, Head of business, PR Calling!. “Because I am a blogger myself, I know the influencer community from the inside; I know how to run campaigns so that all sides (blogger, brand, agency) are satisfied. I have been interested in influencer marketing for a long time, so creating a new department at PR Calling! will give me a great deal of professional satisfaction,” comments Maja Sieńkowska.

Terms from the article

PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: media, clients, employees, partners and communities. PR includes communications, media relations, crisis management, events and brand narrative.

Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.

When it is used: Continuously: media relations, press releases, interviews, events; especially in a crisis and during changes at a company.

What is at risk if it is omitted: Without relationships with the media, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.