Havas Media Group is expanding its digital competencies and attracting more renowned experts. From March, Maciej Godlewski will take on the role of Managing Director of Arena Media.

Havas Media Group's Priorities

The hiring of Maciej Godlewski is another step in the process of strengthening the competencies and digital structure of Havas Media Group. In January, Łukasz Wiśniewski also joined the agency, taking the position of head of the Data Business Intelligence department. Since the beginning of the year, a new unit called Havas E-Commerce has been established, led by Jacek Celiński, responsible for developing a comprehensive e-commerce marketing offer. In 2020, Marcin Kordowski, an expert with many years of experience in content and search marketing, joined Havas Media Group.

– In 2021, our priority is the further digitalization of the group and the dynamic development of the Arena Media agency – says HMG CEO Małgorzata Węgierek. – We want Arena to become a modern company and brand that is identified as a partner and advisor to clients in the area of integrated and effective communication. Arena has great potential stemming from its history, current client portfolio, and above all its team, and we want to use this potential 100%, especially in digital services. That is why we decided to hire Maciek Godlewski as managing director of Arena, which is a strategic and very important development decision for our business.

Maciej Godlewski's Experience

Maciej Godlewski spent nearly 7 years in the K2 group, where he most recently served as Chief Growth Officer of the K2 Precise agency. He managed all key development departments of the company – from the digital strategy department, through trading and marketing, to new business. He also oversaw non-digital media and the TV/multiscreen department, and one of his main roles was the integration of online and offline communication.

Earlier Career at K2 and Starcom

Previously, he also held the role of head of the client service department at K2 Media agency, working for clients such as Nutricia, Pracuj.pl, and Carrefour. Before joining the K2 Internet group in 2014, he spent 10 years managing teams serving Starcom's largest clients at the time and leaders in their categories – T-Mobile/Heyah and USP Zdrowie.

– There are few specialists on the market like Maciek, who come from the old quality school of media planning and buying and possess advanced, practical digital knowledge or can effectively combine offline activities with online activity. We are all the more pleased that Maciek is joining us, which we treat as an important stage in developing our offer for clients – adds Małgorzata Węgierek.

Arena Media's Development

New Managing Director of Arena Media – Who Is Maciej Godlewski?

One of the priorities for the development of Arena Media and the goals of the new head of the media agency is to provide clients with effective communication solutions based on data-driven marketing and knowledge in the e-commerce area. This is an area in which the agency will develop and plans further investments.

Arena Media

A media agency operating in Poland since 2010 as part of Havas Media Group, offering comprehensive services in preparing communication strategies and media planning and buying. Arena Media is a member of the Creative Communication Cluster – an organization that brings together 25 entities in the communication industry, and its Polish branch is one of thirteen located in 10 countries worldwide. Among the clients who have trusted Arena Media are: Carrefour Polska, MyLan Healthcare, Dr Oetker, Tikkurila Group, Swarovski, AXA, Sarantis, Hermès Paris, and Walmark. The agency has won awards such as Effie, Mixx Awards, and Golden Arrow, as well as the "Growth of the Year" distinction in the Panorama of Advertising 2020 report by Press magazine.

Havas Media Group

A media agency specializing in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises independent entities – Havas Media, Arena Media, and Fullsix Media, supported by specialized units: Ecselis (a multichannel performance agency achieving brands' business goals), DBI (data-driven marketing), LuxHub (communication for luxury and premium brands), and Socialyse (social media and content marketing). The group also includes Havas E-Commerce and the research and strategy department Havas Intelligence. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.

Summary

From March, Maciej Godlewski will take on the position of Managing Director of Arena Media within Havas Media Group. The new head has over 7 years of experience from the K2 group, where he managed, among other things, digital strategy, trading, and new business. His goal will be to develop an offer based on data-driven marketing and e-commerce. Łukasz Wiśniewski (Data Business Intelligence) and Jacek Celiński (Havas E-Commerce) have also joined the team. HMG CEO Małgorzata Węgierek emphasizes that this is a strategic decision for the group's digitalization. Godlewski previously worked at Starcom for clients such as T-Mobile and USP Zdrowie.