At the beginning of April this year, Anna Borowiec-Góra and Kinga Strawińska joined the management board of Walk PR, a company specialising in public relations activities belonging to the Walk Group. As part of the three-person management board, together with Agnieszka Bacińska, CEO of Walk PR, they will be responsible for the company's development in the areas of Corporate PR and Brand PR.
New faces on the management board
We have been working with Anna Borowiec-Góra and Kinga Strawińska for several years now, and the recent months — full of pandemic challenges, yet extremely interesting for the industry — have shown that combining our diverse experiences translates into valuable ideas and solutions for business. The change at the management board level therefore reflects the influence that Ania and Kinga have on Walk PR, both in the area of cooperation with our clients, business acquisition, and team development. Walk PR's goal, as a member of the United Nations Global Compact, remains sustainable development based on the Sustainable Development Goals (SDGs) — says Agnieszka Bacińska, CEO of Walk PR.
Anna Borowiec-Góra
Anna Borowiec-Góra — expert
An expert with over 20 years of experience in corporate and crisis communication. She created and implemented communication strategies for leading brands operating in Poland and worldwide, mainly in the financial sector, but also in FMCG and retail. She designed and implemented multi-year image-building projects positioning brands on the market, including research, reports, and cooperation with analytical centres. She has worked for, among others, Bank Millennium, mBank, Eurobank, the Kronenberg Foundation at Citi Handlowy, E.Wedel, Empik, and Vision Express. She has been with Walk PR since March 2017.
Kinga Strawińska
Kinga Strawińska — advisor
The new Walk PR management board's goals for 2025
The new Walk PR management board's goals for 2025
A strategic advisor in product communication, responsible for expanding Walk PR's client and service portfolio. She gained her professional experience in London, Geneva, and Paris. She specialises in creating global brand strategies cascaded across markets worldwide. A Design Thinking moderator, and Walk PR's ambassador for the United Nations Global Compact programme "Equal Opportunities in Business". She has worked for, among others, Procter&Gamble, COTY, Volkswagen Group, E.Wedel, Empik, L'Oreal, and CEDC. She has been associated with Walk PR since the beginning of 2019.
Agnieszka Bacińska
Agnieszka Bacińska — CEO
She has over a dozen years of experience in strategic image consulting, gained among others at the Walk Group, with which she has been associated since 2008, as CEO of Walk PR since 2017. By education, she is a linguist and cultural studies scholar. A juror of competitions: Cannes Lions, Lisbon Ad Festival, Young Creatives, and Złote Spinacze. A See&Say expert. A member of the Marketing Communication Sector Council and the United Nations Global Compact Programme Council. A Design Thinking moderator. A rider for the MAT ATOM Deweloper Women's Cycling Team.
Walk PR is an independent Polish PR agency belonging to the Walk Group. It provides a full range of public relations services. For years it has been among the leading largest PR agencies in Poland, winning awards in Polish and international competitions. Walk PR is a member of the United Nations Global Compact, the world's largest initiative bringing together sustainable businesses, and of the Association of Public Relations Firms.
Summary
Anna Borowiec-Góra and Kinga Strawińska have joined the management board of Walk PR, forming a three-person board together with CEO Agnieszka Bacińska. Both experts, associated with the agency for years, are responsible for development in the areas of Corporate PR and Brand PR. Borowiec-Góra has 20 years of experience in corporate communication, while Strawińska specialises in global brand strategies. Walk PR, belonging to the Walk Group, remains a member of the United Nations Global Compact, pursuing the Sustainable Development Goals.
