Warsaw, September 7, 2017 – A new creative team has joined the creative department at Deloitte Digital. Ewa Juszczuk (art director) and Marcin Rychlik (copywriter) will be responsible for creating creative concepts for the agency's clients.
Ewa Juszczuk and Marcin Rychlik worked together as a team for more than four years at the Grey and GPD agencies. They are the authors of campaigns for, among others, Grolsch, Frisco, Raiffeisen Bank, Eurobank, Dell, Milka, and Lubella. Marcin is also one of the authors of the work "Kids Don't Want FAS," recently awarded by the Advertising Creators Club.
- Ewa and Marcin are a well-matched duo and specialists in their fields who can boast a broad portfolio. They strengthen the agency's team, where we combine technology with conceptual and strategic thinking. We plan further development of the creative team at Deloitte Digital's Warsaw office – says Michał Owczarek, creative and strategic director, who manages the creative team at Deloitte Digital.
Ewa Juszczuk and Marcin Rychlik have joined the creative team at the agency's Warsaw office, overseen by creative directors Magda Drozdowska and Mateusz Książek.
Deloitte Digital is a global interactive and consulting company belonging to the Deloitte network. It offers comprehensive support combining strategic consulting, creative and marketing services, and the implementation of advanced technological solutions. The effectiveness of this model is demonstrated by Deloitte Digital's achievements around the world, including in the United States. In 2015 and 2016, Advertising Age magazine placed Deloitte Digital among the top three largest interactive agencies in the world. In 2017, in its annual "Magic Quadrant for CRM and Customer Experience Implementation Services" report, Gartner recognized Deloitte for the fifth consecutive time as the global leader in Customer Relationship Management services and in the design and implementation of Customer Experience Implementation.
Terms from the article
CRM — Customer Relationship Management. A system that stores contacts, leads, communication history, sales opportunities, tasks, and marketing consents. It helps sales and marketing teams work on shared customer data.
Why it matters: It keeps all knowledge about the customer in one place: who talked to whom, about what, and when, and at what stage the sale is. When a salesperson leaves, the knowledge stays.
When it is used: In sales and marketing: from the first contact, through quoting, to serving regular customers and marketing consents.
What happens if it is skipped: Without CRM, customer history lives in inboxes and individual people's notes; offers get duplicated, and leads are lost on the way between departments.
