At the beginning of January, Małgorzata Guryn took the position of Client Service Director at Havas Warsaw. She has been with the agency since 2019, previously employed as Business Development Director.
As part of her new responsibilities, Małgorzata Guryn will manage the Client Service team, overseeing tender processes and coordinating projects for the agency's current clients, including Reckitt Benckiser, Orange, and CANAL+. Małgorzata Guryn will continue to report directly to Dorota Mazur – CEO of Havas Creative agency.
Małgorzata Guryn has been involved in the advertising industry since 2002. At her previous agency – BBDO – she spent 14 years, most recently as Account Director. She has extensive experience leading projects across many industries, from FMCG and OTC to finance, insurance, telecoms, and B2B, which she carried out for clients such as PepsiCo, Bayer, 3M, Prudential, Getin Bank, Mars, Browar Namysłów, and Zott. She worked on, among others, the "Young Gods" campaign for Prudential, which received a golden Effie in the Long Term category in 2018, and the "What Matters" campaign for the Huawei brand – winner of a golden Effie in the React & Sustain category in 2020.
ABOUT THE HAVAS GROUP:
A group of companies with broad competences in marketing communication and PR. Havas Creative Group includes the advertising agency Havas Warsaw, the public relations agency Havas PR Warsaw, and the agency providing direct marketing and consumer activation services – Havas Engage. The competences of Havas Creative Group make it possible to create and carry out comprehensive, integrated campaigns using all channels currently available for reaching target groups. Havas Creative Group has been led by Dorota Mazur since April 2018.
Concepts from the article
B2B — Business-to-Business. A business model in which a company sells products or services to other organizations. The decision-making process usually involves more people, a longer sales cycle, tendering, and expert content.
Client Service Director at Havas Warsaw: Małgorzata Guryn's new responsibilities
Client Service Director at Havas Warsaw: Małgorzata Guryn's new responsibilities
Why it matters: It forces different communication: the decision is made by a committee, the cycle lasts months, and the content must convince an expert, not a consumer. Effective B2B marketing is knowledge and trust, not impulse.
When it is used: When selling to companies: expert content, long cycles, tendering, business relationships. Used in two areas: B2B marketing and as a business model (company-to-company sales).
What omitting it risks: Treating a business client like a consumer ends with a campaign that shines but does not make it through the purchasing department.
Summary
Since January, Małgorzata Guryn has held the position of Client Service Director at Havas Warsaw. She has worked at the agency since 2019, previously as Business Development Director. In her new role, she manages the Client Service team, leads tender processes, and coordinates projects for key clients such as Reckitt Benckiser, Orange, and CANAL+.
Guryn has worked in advertising since 2002, and spent 14 years at BBDO. She has campaigns awarded golden Effies to her name: "Young Gods" for Prudential (2018) and "What Matters" for Huawei (2020). She continues to report to the CEO of Havas Creative agency, Dorota Mazur.
