At the end of the year, the SEOgroup agency opened its third office, this time in London. Patryk Ślusarek has taken on the role of New Business Director for the new branch. The new head of the London office will be responsible, among other things, for developing projects that combine various areas of the company's expertise, including link building, content marketing, social media, and digital.
SEOgroup is a brand that has been operating since 2008. It specializes in online acquisition and retention services. This includes activities using SEO/PPC, link building, social media campaigns, content marketing, YouTube influencer marketing, Mobile Advertising, affiliate networks, etc. The company has worked for brands such as NETIA, Sferis, Pewex, Nokaut, DB Schenker, Ergo Hestia, Meble Wójcik, Solaris Bus & Coach, Morizon, Badura, Gratka, eButy.pl, OSRAM, ShowRoom, Toyota, Prima Power, Klinika Ambroziak, BoConcept, Balticon, Audi, and Lexus Trójmiasto. It currently has three offices: in Gdynia, Warsaw, and London.
In addition to coordinating interdisciplinary digital marketing projects, Ślusarek will also be responsible for servicing the company's regular clients. His first task will be to build a team of specialists dedicated to working in the London office.
Patryk Ślusarek is a graduate of the Faculty of Management at the University of Gdańsk, with a specialization in computer science. In addition to work closely related to his education, he also invests in start-ups and real estate. He has lived in London for 10 years.
Concepts from the article
DB — Database. An organized collection of data managed by a database system. In an application, it stores user records, content, settings, roles, task statuses, file metadata, and business logs.
Why it matters: It is the system's single source of truth: articles, users, orders, and settings live in one consistent place with access control and change history.
When it is used: Anywhere data needs to survive a restart, be shared, and be searchable.
What happens if it is omitted: Without a solid database, data spreads across files and spreadsheets — every copy is different, and answering a simple question requires manual stitching.
SEO — Search Engine Optimization. A set of technical and editorial activities that improve how search engines understand, index, and display pages. It covers content, structure, metadata, linking, performance, and structured data.
Why it matters: It determines whether content is found at all: search ranking is now the main source of free traffic. Technology, structure, and content work together here.
When it is used: Constantly: when writing content, building a site, during migrations (redirects!), and when analyzing visibility.
What happens if it is omitted: Without optimization, even a great article lands on the tenth page of results — traffic has to be bought with ads, or it does not exist.
Social Media — Platforms that enable users to create, publish, comment on, and share content and build communities. For a brand, they are an organic, advertising, support, and analytical channel.
Why it matters: It combines reach, dialogue, and sales in one place: the brand speaks, listens, and responds where audiences spend their time. It is also a support channel and the first front in a crisis.
When it is used: Constantly: organic content, paid campaigns, handling inquiries, opinion monitoring, and collaborations with creators.
What happens if it is omitted: Absence from social media hands the narrative to others: people talk about the brand anyway — just without its voice.
