Katarzyna Fabjaniak is joining Havas PR Warsaw at the beginning of 2021. She has taken on the newly created position of Business Director of Operations and Development within the company's structure.
A new position at Havas PR Warsaw
In her new role, Katarzyna Fabjaniak will support client teams in delivering ongoing project tasks, and will also be responsible for activities aimed at accelerating new business. This will be supported by the development of an integrated public relations offering within collaborations carried out inside Havas Village – a unique structure combining Havas Creative Group and Havas Media Group, where consultants, strategists, media experts and creative talents work under one roof.
- Havas is one of the most recognisable brands in the marketing communication industry worldwide, distinguished by its unique Havas Village concept. This new professional environment is an inspiration for me to create innovative communication solutions that set challenges for public relations going far beyond merely building reach for specific marketing content – says Katarzyna Fabjaniak.
- I am glad that such an experienced manager as Kasia is joining us – comments Tomasz Lis, Executive Director at Havas PR Warsaw - A good end to last year and an excellent start to 2021 make this a perfect time for us to plan and create strategies supporting the development of our clients' businesses and generating further growth for ourselves. I am convinced that Kasia will find her footing perfectly in these areas – adds Lis.
Katarzyna Fabjaniak's experience
Katarzyna Fabjaniak has over a dozen years of agency experience. She was previously associated with Hill+Knowlton Strategies, where she served as Managing Director, as well as with the agencies 24/7 Communication and On Board Think Kong. She specialises in projects for the retail, FMCG, new technology and healthcare sectors. She has many years of experience managing international hub-type projects. She is also an expert in crisis communication. During her career she has carried out projects for brands and companies including: Huawei, Facebook, Biedronka, LIDL, McDonald's, LOTTE Wedel, Grupa Żywiec, Wyborowa Pernod Ricard, P&G, Coca-Cola, Medicover, Janssen Cilag and GSK. She is a juror of the international industry competitions Cannes Lions Dubai Lynx Festival and New York Festivals Advertising Awards.
About Havas Creative Group
What Havas Creative Group is
A group of companies with broad competencies in marketing communication and PR. Havas Creative Group comprises the advertising agency Havas Warsaw, the public relations agency Havas PR Warsaw and the agency providing direct marketing and consumer activation services – Havas Engage. The competencies of Havas Creative Group make it possible to create and deliver comprehensive, integrated campaigns using all channels available today for reaching target groups. Havas Creative Group has been headed by Dorota Mazur since April 2018.
Concepts from the article
Katarzyna Fabjaniak is the new Business Director at Havas PR Warsaw
Advertising — Ads. Revenue comes from the sale of space, airtime, impressions or access to an audience. Examples: Google, Facebook, content services.
Why it matters: It enables free access for users and monetises their attention.
When it is used: When you have large, valuable and measurable traffic or a community.
What the risk of omission is: Without advertising, a site with high traffic and free access has nothing to sustain itself with.
Summary
From the beginning of 2021, Katarzyna Fabjaniak is taking on the newly created position of Business Director of Operations and Development at Havas PR Warsaw. Her responsibilities will include supporting client teams and accelerating new business within the integrated public relations offering.
Fabjaniak has over a dozen years of agency experience and was previously associated with, among others, Hill+Knowlton Strategies. She specialises in the retail, FMCG and healthcare sectors. Her arrival fits into the development strategy of the agency headed by Tomasz Lis.
