Stef Calcraft is joining global MediaCom in the role of CEO, Creative Transformation
Stef Calcraft, co-founder of the agency Mother, is joining MediaCom, where he will serve as global CEO, Creative Transformation. Calcraft will be responsible for the network's global creative potential, including its content arm - MediaCom Beyond Advertising (MBA), as well as its rapidly growing Sport & Entertainment business, along with its Social Media, Influencer Marketing divisions and areas related to "creative technologies." He began work at MediaCom on 1 October and will report directly to Nick Lawson.
2018 was an exceptionally good year for MediaCom in terms of industry recognition, measured by the most important awards. The network won, among others, six of the most important titles awarded to a global network agency of the year, including from Campaign, Cannes Lions, M&M Global and the Festival of Media Global.
Creation of a new position
This success, as well as the critical business need for creativity in every aspect of working with client brands, resulted in the decision to create a new global position within the network - CEO, Creative Transformation - which is now being taken up by Stef Calcraft.
The new CEO's tasks at MediaCom
One of Calcraft's main tasks will be integrating progressive creative thinking with the opportunities offered by rapidly changing media, with media partners, social platforms and partners in the area of creative technologies. Stef Calcraft's experience is intended to ensure the development of business ideas, increase the opportunities offered to the network's employees and ensure growth for its clients' businesses.
Stef Calcraft began work at MediaCom on 1 October. He will report to Nick Lawson, Worldwide Chief Operations Officer at MediaCom.
"I am a great admirer of MediaCom's culture, the strength and depth of the talent of the teams working around the world and the exceptional quality of the work they do. I admire the unrivaled creativity of the work for brands, supporting their values and potential. I know the people managing it well and I am delighted to have joined this team" - said Stef Calcraft.
See also: CAREER
Concepts from the article
Advertising — Ads. Revenue comes from the sale of space, airtime, impressions or access to an audience. Examples: Google, Facebook, content services.
Why it matters: It enables free access for users and monetizes their attention.
When it is used: When you have large, valuable and measurable traffic or a community.
What happens if it is omitted: Without advertising, a site with high traffic and free access has nothing to sustain itself with.
