Synerise is expanding its senior management team by hiring Małgorzata Marcinkowska as Vice President, Chief Customer Officer. Her main task will be to define and implement processes and solutions that strengthen relationships with current and potential Synerise clients. The creation of this new position is a response to the growing business and development needs of the largest companies with which Synerise cooperates, and a reflection of its commitment to the highest industry standards.
Action scenarios and strategies in which the customer is at the center of companies' attention are being implemented by the world's largest enterprises, not only in the MarTech industry.
Małgorzata Marcinkowska will be responsible for managing the full spectrum of client relationships at Synerise. As a customer advocate, she will initiate and evaluate implemented solutions and changes from the customer's perspective. Based on directly gathered feedback, industry standards and best practices, she will provide recommendations and, together with the Synerise team, implement or modify existing solutions in the area of building positive customer experiences.
The executive is joining Synerise from Oriflame, where she was responsible for defining and implementing global policy on customer data analytics as well as strategy, processes, systems and tools for CRM and digital marketing. She was a member of the committee overseeing digital transformation in most of the markets in which Oriflame operates.
In addition to her experience in a global role at Oriflame, the manager also brings to Synerise more than 15 years of experience gained working for leaders in the telecommunications, FMCG, IT and consulting industries. She managed areas such as marketing, customer experience building and business development, in both B2B and B2C industries. She carried out a variety of marketing and sales projects at local and regional levels, which allowed her to gain a strong understanding of the mechanisms and dynamics of introducing change in large organizations.
Małgorzata Marcinkowska is passionate about modern marketing and advertising solutions and technologies. For many years she has observed, but also participated in, the changes that these technologies are bringing to the way companies build relationships with customers and deliver increasingly personalized experiences.
It is extremely exciting that I will be able to help strengthen and further build the reach of a company whose goal is to sit at the same table with the largest global players in the MarTech industry, said Małgorzata Marcinkowska, Vice President, Chief Customer Officer at Synerise.
The MarTech market is facing inevitable consolidation. Soon only the strongest pieces will remain on the board. We have only a few years to find ourselves among them, and we are consistently striving for that by addressing the most important and dynamically changing customer needs with great precision. Małgorzata joining us is another step on the path to intelligent, planned growth, and we are very pleased that she will build the next chapters of Synerise's history with us, said Jarosław Królewski, CEO of Synerise.
Synerise is a technology company that uses data and artificial intelligence to help brands better respond to their customers' needs. The tools it offers include automation, business intelligence and communication personalization, as well as real-time pricing policy management, regardless of the scale of operations.
Synerise invests intensively in intellectual property, the development of its AI team and the latest technologies. The company was selected by EY to take part in the Accelerating Entrepreneurs 2018 program for 30 global technology companies with the greatest growth potential, and for two consecutive years (2018-2019) received the title of Microsoft Partner of the Year for Poland.
