Warsaw, 19 July 2017 – John Antoniades takes on the position of Global Managing Director at the media agency Spark Foundry.
In his new role, he will be responsible for the agency's business growth in international markets outside the US. He will also be responsible for managing relationships with key global clients including Bel, UBS, Brown-Forman and King, and, together with the heads of Spark Foundry in local markets, he will work on delivering the strategic objectives arising from the agency's new positioning.
Antoniades has worked at Publicis Groupe for more than 20 years. During that time, he has repeatedly led global transformational projects that developed the business. Most recently, he was involved in new business processes that resulted in partnerships with clients such as Visa, FCA and Merck.
For several years he managed Starcom Mediavest Group (SMG) in the MENA region (Middle East and North Africa). Under his leadership, SMG became the leader in all markets in the MENA region, also winning media agency of the year titles at festivals such as Dubai Lynx and Cristal Festival. Antoniades will report to Chris Boothe, CEO of Spark Foundry, and will be part of Spark Foundry's global management team.