Łukasz Goździor will be responsible for the marketing and PR activities of the new exclusive distributor of the Jaguar and Land Rover brands in Poland, Inchcape JLR Poland.
New distributor of Jaguar and Land Rover in Poland
At the beginning of December, Jaguar Land Rover (JLR) announced the creation of a joint venture with the global car distributor and retailer Inchcape plc. The newly formed company Inchcape JLR Poland is the exclusive distributor of the 2 British luxury automotive brands in Poland. The new structure expands Jaguar Land Rover's scope of operations in the country and offers JLR products to a broader customer base in Europe's sixth-largest automotive market. The newly created joint venture will also cover Finland and the Baltic countries, where Inchcape is already present as the importer of Jaguar Land Rover.
Goździor takes the marketing helm
Łukasz Goździor has become the Marketing and PR Director for Jaguar and Land Rover in Poland. Goździor has been associated with Inchcape since 2017, when he took the position of head of the marketing department at BMW Inchcape Polska. Previously, he was responsible, among other things, for implementing the Poznań Brand Strategy and the Poznań Brand Consortium, serving as director of the Poznań promotion office. He was also director of the Marka dla Polski foundation. With over 15 years of experience in marketing, he was responsible for building the strategies of many brands, and his achievements have been recognised, among other things, with the title of Marketing Director of the Year and as one of the 50 most creative people in business. In 2019, he was promoted to the position of Marketing Director Inchcape Northern Europe Distribution. During that time, he was responsible for strategy and for managing the marketing activities of several leading car brands represented by Inchcape in Northern Europe, such as Jaguar, Land Rover, Mazda, Ford and Mitsubishi.
The new marketing director's main task will be to launch the new distributor on the Polish market and to strengthen the image and market share of the Jaguar and Land Rover brands in the country.
Concepts from the article
New marketing director of Jaguar and Land Rover takes up the position
The role of the marketing director of Jaguar and Land Rover in Poland
PR — Public Relations. Activities that build an organisation's reputation and its relationships with its environment: the media, customers, employees, partners and communities. PR includes communications, media relations, crisis management, events and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, communications, interviews, events; especially in a crisis and during changes at the company.
What happens if it is neglected: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
Summary
Łukasz Goździor has become the Marketing and PR Director of the Jaguar and Land Rover brands in Poland, responsible for the activities of the new exclusive distributor — the company Inchcape JLR Poland, established by Jaguar Land Rover and Inchcape plc. Goździor has been associated with Inchcape since 2017, and previously he also headed the Poznań promotion office. His main task will be to launch the distributor on the Polish market and strengthen the position of both brands. The new structure will also cover Finland and the Baltic countries.
