Dorota Haller, Director of Marketing, Communications and Digital, CMO at Huawei CBG Poland, has also been responsible for the e-commerce area since March, and the marketing and e-commerce departments have been merged into one under her leadership.
Merger of Marketing and E-commerce
Dorota Haller joined Huawei CBG Poland in October 2017 as Marketing Director with the rank of CMO. She is responsible for the marketing strategy and communication of the brand and products across traditional and digital channels, relations with media and opinion leaders, and PR communication. Since March of this year, Dorota Haller has also been responsible for the e-commerce area at Huawei CBG in Poland, including planning the sales and marketing strategy for the huawei.pl store.
- Marketing and sales activities are interconnected elements of an effective e-commerce development strategy, which is why effective management of this area requires coordinating various competencies and resources. Consumer needs are always at the center of my attention. Today, the ability to communicate remotely is very important, which our products help with, as well as the ability to shop online — and that's where the Huawei online store comes in. Our goal is to make consumers remember and like our huawei.pl store and get used to the idea that it's worth checking this address every day, because an attractive offer and excellent service await them there – says Dorota Haller, Director of Marketing, Communications and E-commerce, CMO at Huawei CBG Poland.
Dorota Haller's Experience and Awards
Dorota Haller is a highly regarded industry expert, repeatedly honored with prestigious awards, including the Grand Prix in the Marketing Director of the Year competition. She is also a juror in marketing competitions. Together with her teams, she has won a number of marketing awards, including Effie Awards and Golden Clips statuettes. Before starting at Huawei in October 2017, she created and implemented marketing strategies in companies from various industries – from medical, through banking and aviation.
Dorota Haller is a mentor and an active advocate for women and equality both in society and in business.
News in the huawei.pl Store
Huawei Expands Marketing Director's Responsibilities to Include E-commerce
The huawei.pl online store was launched in September 2019. It offers a wide range of the manufacturer's products: smartphones, laptops, tablets, smartwatches, headphones, routers and accessories, including exclusive products not available anywhere else. New attractive promotions await visitors every day, and every Tuesday customers can take advantage of the OkazjoWTORKI offer. Since March 22, huawei.pl customers have also gained new benefits, including an extended three-year warranty on laptops, a one-time free smartphone screen repair within 3 months of purchase, and next-business-day delivery for purchases paid by noon the previous day. huawei.pl users can also receive £4 off purchases on huawei.pl for leaving a product review and £10 off purchases for signing up for the store's newsletter.
About Huawei Consumer Business Group
Huawei is one of the world's leading consumer electronics manufacturers. Huawei services and devices are available in over 170 countries and used by more than 3 billion people worldwide. The company has 16 research and development centers in various parts of the world, including Germany, Sweden, Russia, India and China. One of Huawei's three business groups – Huawei Consumer Business Group – is responsible for a broad product portfolio, including smartphones, laptops, tablets and wearables, as well as home routers and cloud services. The proprietary app store – Huawei AppGallery – offers access to over 96,000 apps. Every month, more than 490 million active users worldwide use the store. The store is part of an ecosystem based on Huawei Mobile Services. Thanks to Huawei's over 20 years of experience in the ICT market, as well as an extensive global network of partners and collaborators, Huawei CBG delivers the most modern technologies and services to customers worldwide.
Summary
Dorota Haller, the previous Marketing Director at Huawei CBG Poland, has been combining CMO duties with managing the e-commerce area since March. The merger of the marketing and e-commerce departments is intended to improve synergy between sales strategy and communication, particularly in the context of the growing importance of online shopping.
The huawei.pl store, operating since September 2019, is introducing new benefits for customers: an extended warranty, free screen repair, and next-business-day delivery. This is part of Huawei's broader ecosystem, which includes over 490 million active AppGallery users monthly.
