Michal Malysa has become the new communications director of the Eurowag Group. He will manage external and internal communications across fifteen markets, including public relations, media relations, employer branding and social media.
Experience of the new director
Michal Malysa joined the Eurowag Group after nearly four years at Deloitte, where he was responsible for PR and external communications, and five years as Head of Public Relations at the Grayling agency. He has extensive experience in communications, particularly in business consulting, technology, IT and finance. Previously, Michal worked for eight years as a journalist at TV Nova, Pražský deník, Český rozhlas and Česká TV.
What Eurowag does
Eurowag, a dynamically growing company founded 25 years ago in the Czech Republic, provides a payment and technology platform for the commercial road transport industry in 15 European countries. It currently employs over a thousand professionals of 30 nationalities.
“I know everyone says this, but I am genuinely excited about my new role. Eurowag, as a local and fast-growing company that introduces innovative technologies in the field of mobility, employs many smart people with international experience. The company's expansion and vision, and its team of professionals, put Eurowag on the path to becoming a fintech leader in Europe and beyond. It is a great honour to be part of the company's story” – said Michal Malysa, the new communications director of the Eurowag Group.
“Michal's profile fits perfectly with our vision and values. His experience will certainly help us strengthen the Eurowag brand and accelerate our journey to becoming an innovative and sustainable technology leader in the mobility industry” – says Eurowag's CEO and Chairman, Martin Vohánka.
Concepts from the article
Social Media — Platforms that enable users to create, publish, comment on and share content, and to build communities. For a brand, they are an organic, advertising, service and analytical channel.
Why it matters: It combines reach, dialogue and sales in one place: the brand speaks, listens and responds where its audiences spend their time. It is also a customer service channel and the first front in a crisis.
When it is used: Constantly: organic content, paid campaigns, handling enquiries, opinion monitoring and collaborations with creators.
Michal Malysa new communications director at the Eurowag Group
What the risk of omission is: Absence from social media hands the narrative to others: the brand is talked about anyway — just without its own voice.
TV — Television. An audiovisual medium distributing programmes, advertisements and video material via linear channels, streaming or hybrid television. TV campaigns require planning of reach, frequency, spot format, airing and audience measurement.
Why it matters: Still unmatched in building mass awareness: no other channel delivers so many contacts with an audiovisual message at once. A TV presence also lends credibility to a brand in the eyes of retail.
When it is used: For mass product launches, brand building and campaigns requiring fast, broad reach.
What the risk of omission is: Without television, quickly building broad recognition requires piecing together reach from many smaller channels — more slowly and not always more cheaply.
Summary
Michal Malysa has taken up the position of communications director at the Eurowag Group, where he will be responsible for external and internal communications across fifteen markets. He moved to the company from Deloitte, and previously worked for eight years as a journalist, among others at Czech Television. Eurowag, a Czech technology company for the road transport industry, employs over a thousand people of 30 nationalities. Chairman Martin Vohánka emphasises that the new director's experience will support the development of the brand and its position as a fintech leader in Europe.
