Juho Wallenius has become the new Vice President of Marketing at Eurowag. He will be responsible for all of the company's marketing activities and will focus on strengthening Eurowag's e-commerce and digital operations. His tasks will also include supporting the build-up of Eurowag brand awareness in new European markets.
Experience in fintech and e-commerce
Juho Wallenius has twenty years of experience in various marketing and managerial roles, especially in fast-growing fintech companies. Juho joined the Eurowag team from Ferratum Group, where he worked on the concept, branding and launch of the group's mobile bank, SweepBank.com. He also worked for corporations as well as for global advertising and digital agencies, including TBWA. Over the course of his career he has worked for leading brands such as Dell, Nike, Nissan, Pepsi and Xbox. He has worked on the digitalization of marketing and sales processes, the transformation and repositioning of brands, and the alignment of sales and marketing strategies.
"Juho's innovative plans and growth ambitions are something we want to share at Eurowag. We are confident that his international experience will help us win new markets. Together we will work to strengthen our position as a fintech innovator and a leader in sustainable mobility," adds Sunny Mehta, Chief Commercial Officer at Eurowag.
"I consider myself a strategic thinker grounded in technology, and I firmly believe that the most effective marketing is always a balance of rational and emotional arguments, a combination of art and science, an act of creativity and hard work. I am delighted to be joining Eurowag now, at a stage of continuous expansion and growing demands for international brand awareness and marketing reach," says Juho Wallenius, the new Vice President of Marketing at Eurowag.
Eurowag Appoints New Marketing Director – who is Juho Wallenius?
Eurowag, a dynamically growing company founded 25 years ago in the Czech Republic, provides comprehensive payment and technology services for the commercial road transport industry in 15 countries across Europe. It currently employs more than a thousand specialists of 30 nationalities.
Summary
Juho Wallenius has taken the position of Vice President of Marketing at Eurowag, where he will be responsible for digital operations and e-commerce as well as building brand awareness in new markets. His twenty years of experience include work for brands such as Dell, Nike and Pepsi, as well as in the fintech sector. Wallenius emphasizes the importance of combining creativity with technology in marketing. Eurowag, operating for 25 years in 15 countries, employs more than 1,000 specialists and focuses on innovation in sustainable mobility.
