Michał Kidała has taken on the role of Country Director Poland at Business Factory. He succeeds Agnieszka Chabrzyk, who has moved on to other professional challenges.

Michał will be responsible for shaping the vision, setting business goals, and defining Business Factory's strategy in the coming years.

- Recent months have been a time of intense work for Business Factory, during which we are adapting our offering to the needs of a changing market and the growing role of online sales in people's lives – says Michał Kidała, Country Director Poland at Business Factory - We are continuing the initiatives we started and pursuing the company development vision adopted some time ago, focusing among other things on strengthening our position as one of the best companies in Poland in scaling sales through Facebook / Instagram, aimed primarily at the ecommerce segment, expanding our competencies in performance activities on TikTok, and broadening our existing capabilities in SEM, SEO, programmatic campaigns, and influencers.

Michał Kidała has been connected with the media and digital industry for more than 14 years. He gained experience in marketing and sales working both on the agency side, managing key clients, and as a marketing director on the client side, responsible for results in several European markets.

He has worked with many renowned companies, including ISOBAR, Carat Polska, Havas Media Group, and TMS Brokers. He currently manages the Polish branch of the online agency Business Factory, the only agency in Poland providing clients with the ROI Hunter tool, dedicated to scaling sales in e-commerce businesses on Facebook and Instagram, and also being a Facebook Marketing Partner, Google Premier Partner, and advertising partner of the TikTok platform.

About Business Factory:

Business Factory is an international digital agency conducting advertising activities for clients in 89 markets worldwide. The agency has been a Facebook Marketing Partner and Google Premier Partner for many years and has been a TikTok Agency Partner since 2020. Thanks to ROI Hunter technology, it is also one of the few companies able to effectively build sales and scale ecommerce businesses on Facebook/Instagram.

Present in Poland for 5 years, Business Factory works very closely with Facebook in CEE and with the largest clients in Poland and the region. The agency has worked with brands such as Allegro, RTVEuroAGD, Oshee, Tchibo, CitiBank, Credit Agricole, Dr Oetker, Kruszwica, Lilou, T-Mobile, STS, Victoria Dom, and Wojas. The agency is managed by Michał Kidała, Country Director Poland at Business Factory.

New Country Director at Business Factory – plans and challenges

 

Terms from the article

SEO — Search Engine Optimization. A set of technical and editorial activities that improve how search engines understand, index, and display websites. It covers content, structure, metadata, linking, performance, and structured data.

Why it matters: It determines whether content will be found at all: search rankings are now the main source of free traffic. Technology, structure, and content work together here.

When it is used: Continuously: when writing content, building a website, during migrations (redirects!), and in visibility analysis.

What happens if it is skipped: Without optimization, even a great article ends up on the tenth page of results — traffic must be bought with ads, or it does not exist.

Summary

Michał Kidała has become the new Country Director Poland at Business Factory, succeeding Agnieszka Chabrzyk. His goal is to carry out the company's development vision, including strengthening its position in scaling e-commerce sales on Facebook and Instagram and developing competencies in TikTok, SEM, SEO, and programmatic campaigns. The new director has more than 14 years of experience in the media and digital industry, gained among others at ISOBAR, Carat Polska, and Havas Media Group. Business Factory operates in 89 markets and works with brands such as Allegro, Tchibo, and T-Mobile.

The agency is the only one in Poland that provides clients with the ROI Hunter tool for scaling sales on Facebook and Instagram, which is a significant differentiator in the online advertising market.