Agnieszka Lizon, most recently Head of Digital Development at MullenLowe MediaHub Global, has taken on the role of Digital Trading Manager at GroupM.
Within the [m]Platform GroupM structure, she will be responsible for coordinating and optimizing digital trading for all agencies within the GroupM group.
Agnieszka Lizon has been connected with the media market since 2000. She has extensive professional experience gained on the side of an interactive agency, a publishing agency, and an advertising network. In recent years, as Head of Digital, she managed team work, being responsible for strategies for clients of the media house MullenLowe MediaHub and trading
in the online area. As Digital Trading Manager within the GroupM structure, she will report directly to Tomasz Kuisz, Managing Director of [m]Platform GroupM.
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About GroupM
GroupM is the negotiation and technology partner of WPP agencies - Maxus, MEC, Mediacom and Mindshare. It is the largest media group in the world. In Poland, according to the RECMA report from June 2016, GroupM controls over 30 percent of the market, which gives it the first position also in Poland and translates into the attractiveness of the terms offered to advertisers served by the group's agencies. Thanks to services developed by specialist brands such as Xaxis, Plista, and Light Reaction, GroupM also provides WPP agencies with a unique technological base.