Góralczyk and Dziomdziora took up their new positions in mid-October. Both will report to Jakub Kessler, Marketing Director responsible for the development of both brands on the Polish market.
Jakub Góralczyk, who until now served as PR Manager for the SEAT and CUPRA brands, is starting work as Communication Manager for SEAT&CUPRA. He will be succeeded by Katarzyna Dziomdziora, who has been promoted within the structures of Volkswagen Group Polska, previously holding the position of Digital & CX Manager. From mid-October she will lead the PR for both Spanish brands.
Jakub Góralczyk's Promotion
Jakub Góralczyk has been associated with Volkswagen Group Polska since April 2014. As PR manager, and later also strategic marketing for the CUPRA brand, he carried out numerous projects related to building both brands on the Polish market. He was also responsible for influencer marketing activities and the ambassador program.
- It was an exceptional stage to be able to co-create the local strategy of such dynamically developing brands. Both SEAT and CUPRA have an enormous amount to offer, but above all, there are people full of true passion behind them. I am glad that I will still be able, together with them, though from a new perspective, to tell all enthusiasts of true automotive emotions about our cars – commented Jakub Góralczyk, who from mid-October took up the position of Communication Manager SEAT&CUPRA.
Katarzyna Dziomdziora as PR Manager
Katarzyna Dziomdziora, who has been promoted to the position of PR Manager for the Spanish brands, has over a dozen years of experience in automotive marketing. Until now, she has carried out activities for brands such as Volkswagen, SEAT and CUPRA, holding positions related to strategy, marketing communication, CSR and digitalization. The projects she was responsible for won numerous industry awards, both in Poland and internationally, including: Effie, Eventiada IPRA, MP Power and Stevie Awards.
- I am happy about this change. The brands from the Volkswagen Group family are especially close to me, particularly the Spanish brands SEAT and CUPRA, for which I have worked for the last 3 years. Taking up the new position, I would like to introduce solutions that increase the visibility of our activities, as well as awareness and liking for both brands among new groups of consumers – says Katarzyna Dziomdziora.
New Roles in Marketing and PR for SEAT and CUPRA
SEAT is the only company that designs, produces and sells cars in Spain. It belongs to the Volkswagen Group and conducts international business from its headquarters located in Martorell (in the province of Barcelona). It exports 80% of the vehicles it produces and operates in 80 countries on all continents. In 2019, SEAT sold a total of 574,100 cars, setting a new sales record.
The SEAT Group employs over 15,000 specialists in three production centers located in Barcelona, El Prat de Llobregat and Martorell, where the highly successful Ibiza, Arona and Leon models are produced. The company produces the remaining models in the Czech Republic, Germany, Portugal and Slovakia.
SEAT is the largest industrial investor in research and development in Spain. It has its own software center SEAT:CODE and a technology center that functions as a knowledge exchange hub connecting 1,000 engineers. The company's cars can already boast the latest solutions in connectivity, and the global digitalization process implemented by SEAT aims to promote a future based on mobility.
