Promotion at HMG: Beźnicki to develop digital offering in the Baltic markets

Filip Beźnicki, Digital Strategy Director at Havas Media Group Poland, is beginning cooperation with Havas media agencies in Lithuania, Latvia and Estonia. The project aims to develop and standardise digital strategy and offering across the Baltic countries.

Filip is part of the Havas Intelligence strategy team, a Havas Media Group unit responsible for research and marketing communication strategies based on the Meaningful Brands and Meaningful Media philosophy, drawing on consumer insight from Prosumer research.

In April he is starting a new project aimed at helping Havas media agencies in Lithuania, Latvia and Estonia develop their digital products. In the first stage it will involve mapping the digital offering of the agencies operating in these markets; its next goal will be to inspire teams and markets to develop the best possible strategies and solutions in the area of digital marketing. The idea behind the project is also to create a common language and method of presenting digital strategies for the markets of Lithuania, Latvia and Estonia.

The cooperation under the project is planned to run until the end of the first half of this year. On the Baltic side, it is overseen by Andrius Barakunas, CEO of Havas Media Lithuania, and ultimately a project team is to be set up consisting of two representatives from each market.

Havas Media Group – Make a meaningful difference to brands, business and people.

An agency group specialising in creating brand communication strategies based on the Meaningful Brands philosophy and the latest and most effective media and marketing-technology solutions. It comprises independent entities: Havas Media, Arena Media and Fullsix Media, supported by specialised units operating in the area of Digital Marketing: Ecselis (a performance marketing agency integrated with SEO and content), DBI (analytics and data-driven marketing), Programmatic Hub (integration of data and tools within the programmatic ecosystem), Socialyse (social media and content marketing), Havas Commerce (comprehensive services for e-commerce and marketplace), LuxHub (communication for luxury and premium brands) and Havas Intelligence (research and strategy). Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.