Ewa Piotrowska takes on a new role at Polpharma after years at Danone and in the cosmetics industry
Polpharma, one of the largest pharmaceutical companies in Poland, has gained a new manager in the role of Head of Media & Digital. Ewa Piotrowska, who has worked at Danone in recent years, has joined the ranks of Polpharma, bringing with her extensive experience from various industries.
For the past six years, Piotrowska was associated with Danone Poland, where she served as Senior Media Manager, responsible for the Polish market and the Baltic countries. As part of her duties, she handled media strategy planning and execution, which allowed her to gain valuable experience in managing advertising campaigns and building the image of a global brand across different markets.
Before joining Danone, Ewa Piotrowska had the opportunity to develop her competencies at the cosmetics company Coty. For nearly two years, she served there as Digital & Media Manager for Eastern Europe. Working at this international corporation allowed her to deepen her knowledge of digital marketing and large-scale media management, covering many countries with diverse consumer needs.
New Head of Media & Digital at Polpharma with experience from Danone
Ewa Piotrowska can also boast experience gained at L'Oréal, one of the world's leaders in the cosmetics industry. From 2014 to 2017, she worked there as Digital Manager, responsible for implementing marketing strategies in digital channels, which aligns with the growing demand for advanced solutions in the area of online marketing. Her work at L'Oréal was a key moment in her career, opening the door to even more responsible positions.
Ewa Piotrowska began her professional career at advertising agencies, which gave her a solid foundation in the media industry. She started as a Project Manager at MRM Worldwide, where she gained her first experience in project management, and then worked at the Motive agency. Working at agencies allowed her to understand the specifics of cooperation with clients from various sectors and to learn a flexible approach to campaign execution.
The new role at Polpharma represents another challenge for Ewa Piotrowska, which will certainly be an opportunity to use her previous experience from various industries and markets. Polpharma, operating in the pharmaceutical sector, requires advanced skills in digital and media communication, which makes Ewa Piotrowska, with her extensive portfolio of experience, seem like the ideal candidate to achieve the company's ambitious goals.
Her rich career path, encompassing both work at global corporations and advertising agencies, gives reason to believe that she will bring a new, innovative approach to media and digital strategy to Polpharma.
