Who is Marcin Kordowski?
Joining the agency from 8 September 2020 is Marcin Kordowski, taking up the position of Head of SEO
At the beginning of September, another expert with over 16 years of experience in SEO, content marketing and digital marketing – Marcin Kordowski – joins the media agency Havas Media Group. He will take up the position of Head of SEO and will report directly to Dominik Wałęga, Chief Digital Officer.
Scope of new responsibilities
This is another step in the development of Havas Media Group's digital offering, which focuses on continuously improving and strengthening competences in this area. Marcin's tasks will include developing SEO services, content marketing and creating strategies for HMG clients in the area of acquiring traffic from organic search engine results.
Experience and competences
Marcin is one of the best SEO experts on the market. Thanks to his experience, we are able to create even better strategies for building a comprehensive communication offering in the digital ecosystem. – says Dominik Wałęga, Chief Digital Officer of Havas Media Group
New Head of SEO at Havas Media Group – significance for clients
Marcin Kordowski is a enthusiast of an innovative approach to doing business online, a fan of a healthy lifestyle, solid rock and the violin. He successfully built SEO teams at an agency (K2) and on the client side (znanylekarz.pl, head of global SEO for 4finance in 17 countries) and created many e-commerce projects. He appears at the most important conferences devoted to digital marketing in the B2B and B2C areas, and is a lecturer at the Warsaw University of Technology Business School. In his business portfolio he has over 300 projects completed in 30 countries. He is an SEO auditor and CRM strategist, as well as a co-author of the book 'Marketing Internetowy, nowe możliwości, nowi klienci, nowe rynki'. Trainer, instructor and mentor.
Development of digital competences at HMG
Havas Media Group continuously strengthens its digital competences. In addition to a standard set of marketing tools, it carries out campaigns on Allegro and on Amazon, which is not yet present in Poland, working for category leaders including PKO BP, PLL LOT (40 markets globally), while advising the largest marketers in the area of data-driven marketing, such as Canal+, PKO BP, LOT, Hyundai, Dr Oetker and many others.
Havas Media Group – Make a meaningful difference to brands, business and people.
A media agency specialising in creating brand communication strategies based on the Meaningful Brands philosophy. It consists of independent entities – Havas Media, Arena Media and Fullsix Media, supported by specialised units: Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data-driven marketing), LuxHub (communication for luxury and premium brands) and Socialyse (social media and content marketing). The group also includes Havas Sports & Entertainment – a unit specialising in building brand engagement in the areas of sport and entertainment – as well as the Havas Intelligence research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
Summary
Marcin Kordowski, an expert with over 16 years of experience in SEO and content marketing, is taking up the position of Head of SEO at Havas Media Group from September 2020, reporting directly to the Chief Digital Officer, Dominik Wałęga. His task will be to develop SEO services and strategies for acquiring organic traffic for the agency's clients.
Kordowski's track record includes, among other things, building SEO teams at K2 and serving as head of global SEO for 4finance in 17 countries, as well as over 300 projects in 30 countries. This is another step in strengthening HMG's digital offering, which serves brands such as PKO BP, PLL LOT and Canal+.
