Justyna Duszyńska has been appointed managing director of the Polish branch of Httpool, a global advertising partner for social media platforms, among others.

Scope of Responsibilities

Justyna Duszyńska is responsible for strategy, revenue, and client collaboration in the CEE region. Duszyńska most recently worked as head of e-commerce & marketing at OEX24.com, where she was responsible for developing that marketplace platform in Poland and Asia. Previously, she spent 14 years in the media industry: at Ringier Axel Springer Polska/AG as managing director she was responsible for sales of projects, content, and events, and at Grupa Onet she served as advertising office director. Her experience also includes work at the publishing house Burda Media International (Hachette Filipacchi) as deputy head of the advertising department. She is a co-founder of the Fashion Post portal (it was sold in 2017 to Fashion Group, publisher of "Fashion Magazine").

Who is Httpool?

Httpool is a global advertising space sales partner on platforms such as Twitter, LinkedIn, TikTok, Spotify, Facebook, Snapchat, Brainly, and Warner Music. The company is part of Aleph Holding, which operates in more than 50 countries and is headquartered in the United Kingdom.

Concepts from the Article

Marketplace — A transactional platform. The platform connects multiple groups of sellers and buyers and facilitates search, payment, and transaction. Examples: Amazon, Etsy, Booking.com.

New Httpool Managing Director Takes Office

Why it matters: It builds a network effect and makes it possible to earn from commissions, fees, advertising, or additional services.

When it is used: When the market is fragmented and value grows with the number of participants.

What skipping it risks: Without critical mass on both sides, the platform is an empty catalog that no one returns to.

Summary

Justyna Duszyńska has taken the position of managing director at the Polish branch of Httpool, where she will be responsible for strategy, revenue, and client collaboration in the CEE region. This is a return to the advertising industry after experience in e-commerce — most recently she developed the OEX24.com marketplace in Poland and Asia.

Httpool is a global advertising space sales partner for platforms such as Twitter, LinkedIn, and TikTok, belonging to Aleph Holding. The new managing director has 14 years of media experience behind her, including positions at Ringier Axel Springer Polska and Grupa Onet.