As of January this year, Magdalena Strobel has taken on the position of Head of Marketing & PR at dentsu Poland and CEE. Her main responsibilities will include preparing and implementing the communication strategy for the dentsu group and maintaining communication consistency across the entire CEE region. Magdalena Strobel joined dentsu from The Walt Disney Company, where she served as Marketing Director CE.
- We are focusing on further integration of our group within the CEE structures, which is why we needed a leader who will support the development of our business and ensure its communication consistency. Magda has extensive experience and perfectly understands the value of transformation and digitalisation; I believe she will fully leverage the experience she has gained – comments Sławomir Stępniewski, CEO of dentsu Poland and CEE.
Magdalena Strobel has been involved in B2C and B2B marketing for over 20 years. For the past 11 years she worked in the television industry and managed brands such as Disney, National Geographic and FOX across Central European countries. Earlier she was associated with Unilever, where she managed brands including Dove, Timotei, Lipton and Saga.
- Collaboration with experts and a focus on understanding the needs and motivations of audiences are my driving forces. I value working across many areas, which presents challenges and allows me to keep developing. Moreover, a strong organisational culture and the opportunity to grow in various innovative areas are values I have found at dentsu, and I hope to develop them by participating in the further integration of the dentsu brand internationally – comments Magdalena Strobel, Head of Marketing & PR at dentsu Poland and CEE.
A graduate of Economics at the University of Warsaw, of managerial postgraduate studies at SGH, a participant in the Professional Postgraduate Diploma in Marketing, and a recipient of the DIMAQ Professional Certificate.
Two managers in Poland will report to Magdalena Strobel: Igor Żytka as Corporate Communications Manager will be responsible for internal communication in Poland and the CEE region, while Anna Tokarek, previously responsible for PR for the creative dentsu Poland business line, will be responsible for comprehensive external communication for dentsu in Poland as External Communications Manager. In other CEE countries, the marketing and communication structures will be developed and expanded, similarly to the Czech Republic and Slovakia, where PR and communication are handled by Veronika Boraková.
