She will lead a team of over a dozen people whose tasks will focus on implementing the company's comprehensive communication strategy.
Natalia Wenzławska is the new Head of Marketing at CBRE in Poland
- CBRE is a global company with an established position and a strong, consistent image. We care not only about maintaining this state but also about strengthening our most important communication channels. We know how important it is to reach clients and interested audiences with our message. We are constantly exploring new developments and following trends. Natalia Wenzławska has been supporting us in this area for many years, and since the beginning of the year she has taken over the leadership of the marketing and communications team. She has already proven that this was an excellent choice – says Daniel Bienias, Managing Director of CBRE in Poland.
Who is the new Head of Marketing?
Natalia Wenzławska has over 10 years of experience in marketing and communications, which she gained at, among others, WITTCHEN and BNP Paribas Real Estate. She joined CBRE in 2015 as a marketing and communications specialist. She was then promoted to Deputy Director of Marketing and Communications. She was responsible for co-creating the company's communication and marketing strategy, while simultaneously creating and executing two strategic image projects, namely OFFICE SUPERSTAR and IDEALAB Magazine by CBRE.
Scope of Responsibilities and Team Goals
In her role as Head of Marketing, Natalia, together with a team of over a dozen people, will be responsible for creating the company's comprehensive communication strategy, which includes: planning and execution of communication for business lines and sectors, public relations activities, social media, internal communication, and brand management.
Education and Career Path
Natalia Wenzławska studied sociology at Koźmiński University and management and marketing at the University of Warsaw. In 2017, she completed postgraduate studies in management in a virtual environment at Koźmiński University.
About CBRE
CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world's largest commercial real estate services and investment firm (based on 2019 revenue). The company employs more than 100,000 people (excluding affiliates and partners) and serves real estate investors and occupiers through more than 530 offices worldwide. CBRE offers a broad range of integrated services, including strategic advice on investments and leasing, corporate services, property and project management services, business administration, mortgage banking, valuations, development services, investment management services, and consulting and analytical services. We invite you to visit our website www.cbre.pl.
Key Terms from the Article
Social Media — Platforms that enable users to create, publish, comment on, and share content, as well as build communities. For a brand, they are an organic, advertising, customer service, and analytical channel.
Why it matters: It combines reach, dialogue, and sales in one place: the brand speaks, listens, and responds where its audiences spend their time. It is also a customer service channel and the first line of crisis response.
When it is used: Continuously: organic content, paid campaigns, handling inquiries, opinion monitoring, and collaborations with creators.
What happens if you skip it: Absence from social media hands the narrative to others: people will talk about the brand anyway — just without its voice.
Summary
Natalia Wenzławska has been promoted to Head of Marketing at CBRE in Poland, taking over leadership of a team of over a dozen people. She has been with the company since 2015; previously she was responsible for, among other things, the image projects OFFICE SUPERSTAR and IDEALAB Magazine by CBRE. In her new role, she will shape the comprehensive communication strategy, encompassing PR, social media, and internal communication.
Managing Director Daniel Bienias emphasizes that the decision to entrust her with this position was the right one. It is worth adding that CBRE is the world's largest commercial real estate advisor, employing over 100,000 people.
