Hubert Fronczak has 15 years of experience in public relations and marketing. He has worked at BMW Group since 2016, where as Product Communications Manager he managed product communications for both of the group's brands – BMW and MINI. His responsibilities will now expand to include corporate communications and public affairs activities.
Experience and career to date
Previously, he spent many years in the sports marketing industry, working on sponsorship projects for brands in the energy, food, financial and apparel sectors. The projects he implemented were repeatedly recognised in industry competitions, including Effie and Golden Spinners. He is a graduate of the University of Warsaw and the Warsaw School of Economics.
Changes in the BMW Group PR department
Katarzyna Gospodarek, after 10 years of leading the PR team at BMW Group, has decided to take on new professional challenges outside the organisation's structures.
BMW Group
BMW Group, which represents the BMW, MINI, Rolls-Royce and BMW Motorrad brands, is one of the world's leading manufacturers of premium cars and motorcycles, as well as a provider of high-quality financial and mobility services. BMW Group's production network comprises 31 production and assembly facilities in 15 countries; the company has an international distribution network in more than 140 countries.
BMW Group in numbers
In 2021, BMW Group sold more than 2.5 million cars and more than 194,000 motorcycles worldwide. Profit before tax in the 2021 financial year amounted to EUR 16.5 billion on revenue of EUR 111.2 billion. As of 31 December 2020, BMW Group employed 120,726 people.
The basis of BMW Group's economic success has always been responsible action and forward-thinking. The company set its course for the future at an early stage and consistently focuses on sustainability and resource conservation, from the supply chain through production to the final phase of use of all products.
Summary
Hubert Fronczak, who has been with BMW Group since 2016, will additionally take on corporate communications and public affairs, combining them with his existing responsibility for product communications for the BMW and MINI brands. His 15 years of experience also include sports marketing and projects awarded in the Effie and Golden Spinners competitions.
After 10 years of leading the PR team, Katarzyna Gospodarek is leaving. The group remains one of the leaders in the premium segment – in 2021 it sold more than 2.5 million cars and 194,000 motorcycles, employing nearly 121,000 people.
