Explore roles, responsibilities and sample duties. Adapt each guide to your industry, team and experience level.
Senior Performance Marketing Manager
Explore the scope and responsibilities of a Senior Performance Marketing Manager.
Sample responsibilities
✓ Plan campaigns and media budgets.
✓ Analyse acquisition cost and conversion quality.
✓ Test creative, audiences and landing pages.
An agency role may span several brands and client relationships. An in-house role usually focuses on the company’s own brand or products. Decision-making authority should match the seniority of the position.
Explore the scope and responsibilities of a Social Media Manager.
Sample responsibilities
✓ Plan publishing and manage social channels.
✓ Work with creators and moderate communities.
✓ Analyse results and recommend communication improvements.
An agency role may span several brands and client relationships. An in-house role usually focuses on the company’s own brand or products. Decision-making authority should match the seniority of the position.
Explore the scope and responsibilities of a Junior SEO Specialist.
Sample responsibilities
✓ Research user queries and search visibility.
✓ Support technical audits and content optimisation.
✓ Monitor implementation and report results.
An agency role may span several brands and client relationships. An in-house role usually focuses on the company’s own brand or products. Decision-making authority should match the seniority of the position.
Explore the scope and responsibilities of a Head of Content & AI.
Sample responsibilities
✓ Set content strategy and quality standards.
✓ Develop the team and responsible AI workflows.
✓ Evaluate publishing effectiveness and content quality.
An agency role may span several brands and client relationships. An in-house role usually focuses on the company’s own brand or products. Decision-making authority should match the seniority of the position.
Explore the scope and responsibilities of a PR Account Manager.
Sample responsibilities
✓ Plan client communication projects.
✓ Build media relationships and coordinate press materials.
✓ Manage schedules, budgets and reporting.
An agency role may span several brands and client relationships. An in-house role usually focuses on the company’s own brand or products. Decision-making authority should match the seniority of the position.
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