Huawei has launched Huawei Ads, a platform that allows advertisers to run campaigns and reach users of Huawei devices through engaging and attractive ad formats.
What is Huawei Ads?
The platform targets users of both older Huawei smartphone and tablet models based on GMS and, as the only tool on the market, provides reach to users of the brand's latest devices running on the Huawei Mobile Services ecosystem.
Platform reach and integrations
Huawei Ads is a new service within the HMS ecosystem, already available to advertisers, app developers and online store owners who want to reach Huawei smartphone and tablet users. Advertising content can be displayed in Huawei's own apps and services, such as Huawei AppGallery, Huawei Assistant, Huawei Video, Petal Search and Huawei Browser, but also in partner companies' apps integrated with Huawei Ads via Ads Kit. Currently, 15,000 apps integrated with Ads Kit are already available on the Polish market.
Formats and campaign capabilities
The Huawei Ads platform enables professional and effective execution of advertising campaigns, including precise goal setting and target group selection. Huawei Ads users have access to a wide range of popular ad formats, including banners, interstitials and rewarded video as part of programmatic campaigns.
- The Huawei Ads platform opens up new opportunities to reach millions of users of Huawei devices in Poland with highly precise and diverse communication. We invite all advertisers, digital agencies, startups and online stores to cooperate and take advantage of the opportunities offered by our new tool for acquiring and engaging users – said Witold Walczak, ecosystem development director at Huawei CBG Polska.
How to start using Huawei Ads?
Huawei partners who would like to take advantage of the opportunities offered by the Huawei advertising platform can set up a free account at ads.huawei.com. After registering, they gain access to a convenient and easy-to-use panel that allows them, among other things, to set up campaigns, comprehensively analyze ongoing advertising activities and manage costs. App owners can also use the Supply Side Platform, which enables control over the ad placements made available in the app where the advertising campaign is being run.
Huawei advertising platform: how to start using Huawei Ads?
The Huawei Ads platform is another element of the Huawei Mobile Service ecosystem, which includes the Huawei AppGallery app store and mobile services such as Huawei Assistant, Huawei Video and Petal Search.
About Huawei Consumer Business Group
Huawei is one of the world's leading consumer electronics manufacturers. Huawei services and devices are available in more than 170 countries and are used by over 3 billion people worldwide. The company has 16 research and development centers in various parts of the world, including Germany, Sweden, Russia, India and China. One of Huawei's three business groups – Huawei Consumer Business Group – is responsible for a broad product portfolio, including smartphones, laptops, tablets and wearables, as well as home routers and cloud services. Its proprietary app store – Huawei AppGallery – offers access to more than 96,000 apps. Every month, the store is used by more than 490 million active users worldwide. The store is part of an ecosystem based on Huawei Mobile Services. Thanks to Huawei's more than 20 years of experience in the ICT market, as well as an extensive global network of partners and collaborators, Huawei CBG delivers state-of-the-art technologies and services to customers around the world.
Summary
Huawei has launched the Huawei Ads advertising platform, which enables reaching users of the brand's devices, including those using the Huawei Mobile Services ecosystem. It is the only tool on the market covering the latest Huawei models, offering formats such as banners, interstitials and rewarded video. As many as 15,000 apps integrated with Ads Kit are already available.
Advertisers can set up a free account at ads.huawei.com and manage campaigns in a simple panel. The platform is part of the development of the HMS ecosystem, which includes AppGallery with more than 96,000 apps and 490 million active monthly users.
