Noizz is launching the international #Shapers program aimed at authors. Among the first columnists are Novak Djokovic, Paulina Przybysz and Jaroslaw Kuzniar. At the same time, Noizz is starting an image campaign that will run until the end of June.
#Shapers is an international program for distinctive authors, initiated by the Noizz portal. Exceptional personalities are invited to collaborate as part of the #Shapers program, and their columns will be published on Noizz portals in six European countries. The #Shapers program features columns from: #Futureshapers – big, world-famous names that want to direct their message to the European Noizz community; #Opinionshapers – opinion leaders: journalists, writers and people from the world of culture whose voices encourage reflection and discussion; and #Trendshapers – people who set trends in fashion, music, culture and gastronomy.
- On Noizz, we want to hold an open discussion on important topics. We will publish important, often controversial, but also thought-provoking opinions. Our authors will write honestly about the topics close to them – says Martyna Majchrzak, Group Digital Publishing Manager.
The first #Futureshaper was Novak Djokovic, one of the best tennis players in the world. His text appeared at the same time on Noizz sites in six countries: Serbia, Poland, Germany, Slovakia, Romania and Hungary. The next authors in the Noizz #Shapers program are Paulina Przybysz and Jaroslaw Kuzniar.
- We especially want shapers to include people who are followed online by young people. I would like them to go beyond their online activity, show a different side of themselves and speak up on current topics – says Filip Poloska, editor-in-chief of Noizz in Poland.
On Monday, June 5, the image campaign for Noizz.pl begins. The campaign's main theme is the slogan "Noizz says: opinions, fashion, music, food." Designer Robert Kupisz and artist Michal Bownik lent their images to it. The campaign aims to increase awareness of the Noizz brand and build its image in Poland as the voice of generation "C," which is defined not so much by age as by lifestyle: relationship-based, urban and seeking new experiences. These are people who are almost always online and want to be the first to learn about the latest lifestyle and urban trends.
The campaign will include: large-format billboards in Warsaw, the internet (owned media of the Onet-RAS Polska group) and radio (Eurozet, Time, Polsat Media, Agora, Grupa RMF). The creative concept for the Noizz portal was prepared by Marek Dorobisz and Bart Bialy. The photo session was produced by Mateusz Stankiewicz. Media were planned and bought by the media house Starcom.
