"You're Not You When You're Hungry" – Snickers Launches Campaign

Snickers has launched a winter outdoor campaign under the slogan "You're Not You When You're Hungry," continuing its global message about the impact of hunger on our wellbeing and behaviour. The campaign aims to remind consumers that Snickers offers a quick and tasty solution for coping with a sudden feeling of hunger, especially during the winter months when energy and mood can be lower.

Outdoor Campaign – Billboards and Citylight Displays Across the UK

Billboards and Citylight Displays Across the UK

As part of this campaign, the brand chose to use outdoor spaces such as billboards and citylight displays, which are visible in strategic locations across the UK. These advertising formats were carefully selected to maximise reach and effectiveness of the message, targeting a broad audience in both large cities and smaller towns.

Humour as the Key to Communication

The advertising creatives in the campaign feature funny and attention-grabbing slogans that reflect the brand's core message – that you're not yourself when you're hungry. These slogans are designed to bring a smile to consumers' faces and encourage them to reach for a Snickers bar when they feel the need to top up their energy.

Snickers with a Strong Brand Identity

Brand Identity Building Strategy

Snickers' "You're Not You When You're Hungry" Campaign with Humour on Citylight Displays

Snickers' winter campaign is part of the brand's long-term strategy, which consistently communicates that Snickers is not just a snack, but also a way to quickly regain balance and wellbeing in moments when hunger starts to affect our emotions and behaviour. Over the years, Snickers has built a strong brand identity based on humour and direct messaging, making its advertising campaigns easily recognisable and memorable.

The "You're Not You When You're Hungry" campaign is another example of the brand's creative approach to communicating with consumers. Using humour and a widely recognisable message, Snickers aims to strengthen its market position as a brand that offers a quick and tasty solution for sudden hunger while improving consumers' mood and wellbeing.

Summary

Snickers has launched a winter outdoor campaign "You're Not You When You're Hungry," designed to remind consumers of the impact of hunger on mood and behaviour. Billboards and citylight displays were used across the UK, and the creatives were based on humour and direct messaging, typical of the brand. This is another step in building Snickers' strong identity as a quick solution for sudden hunger that also improves wellbeing.