In an era of a dynamically developing food market, brands are seeking innovative ways to make their products stand out. Winiary, known for offering high-quality culinary ingredients, has taken on the challenge and is launching a new advertising campaign under the slogan "Winiary Roast Gravy. Scoop It Up with Taste." This initiative opens a new communication platform, presenting roast gravies as a key element of modern dishes, which gain in flavor and appeal thanks to them.
A New Take on Roast Gravies
Publicis, the agency responsible for preparing the campaign, created TV spots in two formats: thirty- and fifteen-second versions, aimed at capturing the attention of a broad audience. As part of the online strategy, a condensed six-second spot was prepared for YouTube users, designed to effectively communicate the brand's key message at express speed.
Winiary's New Campaign and Roast Gravies in a New Take
A Creative Approach to Tradition
Marta Krakowska-Sochacz, director of integrated communication, emphasizes the uniqueness of the campaign's creative approach. The wordplay around the concept of "scooping" aims to show how Winiary roast gravies can enrich any dish, giving it not only depth of flavor but also character. The prepared advertising creatives emphasize the versatility of the gravies, which work well both in traditional dinners and during less formal gatherings.
Social Media Presence Strategy
The Winiary campaign goes beyond traditional media, also reaching audiences through social media platforms. Short video formats, designed specifically with the dynamics of social media in mind, are intended to strengthen the brand's presence in consumers' everyday space, encouraging interaction and sharing experiences related to the products.
