Christmas tearjerkers from British giants
Christmas ads are a separate advertising genre. This once-a-year occasion sees brands decide to create something more than just an ad. They use the magic of Christmas to shine a light on various social issues. Before watching, it's worth having tissues on hand — these short films are real tearjerkers.
We've prepared a list of 5 ads that particularly caught our attention, whether through their story or the emotions they carry.
5. John Lewis Christmas Advert 2015 #ManOnTheMoon
4. M&S 2016 Christmas Ad: Christmas with love from Mrs Claus
3. Sainsburys Christmas Truce Advert
2. Boots Christmas TV Advert 2014 #SpecialBecause
1. Allegro | English for beginners | What are you looking for at Christmas?
Concepts from the article
TV — Television. An audiovisual medium distributing programmes, ads and video content through linear channels, streaming or hybrid TV. TV campaigns require planning reach, frequency, spot format, airing and audience measurement.
Ranking: the best Christmas ads that move you
Christmas ads ranking: the best TV campaigns
Why it matters: Still unrivalled in building mass awareness: no other channel delivers so many contacts with an audiovisual message at once. A TV presence lends credibility to a brand in the eyes of retail too.
When to use it: For mass product launches, brand building and campaigns requiring fast, broad reach.
What you risk by skipping it: Without television, quickly building broad recognition requires stitching together reach from many smaller channels — slower and not always cheaper.
