A good commercial is one that can not only inform the consumer about a product's features, but also stir emotions and build a bond with the brand.
Last month saw many interesting advertising premieres. We took the liberty of making a subjective selection of those we found most inspiring.
You have to grow into a good car!
Mercedes is not only a synonym for luxury, but for mature taste. An interesting commercial that stirs up a lot of controversy.
Dare to be yourself - whoever you are!
The commercial encourages self-expression through bold color - but we can also read a much broader context into it.
Everything for those closest to us
Does the internet push people apart? Orange proves it can be quite the opposite - it all depends on us.
Look at yourself with a kinder eye!
Another installment of a campaign that shows Polish women it is worth loving themselves instead of looking for flaws in their appearance. An inspiring image campaign that opens eyes to important issues.
Something more than just clothes
Another memorable campaign - clothes are something more than a piece of fabric. They let you express yourself and pursue your dreams.
