Before you start watching the top advertising campaigns, make sure you still have some time until your next meal or have snacks within reach. After such appetizing spots with food in the starring role, your mouth will quickly start watering and your stomach will demand something tasty :)
1. Doritos: Cheetos "Push It Flamin' Hot"
https://www.youtube.com/watch?v=LtycQD3gPN0&ab_channel=AnthonyKalamut
Frito-Lay ads grab viewers' attention in front of their screens thanks to a combination of celebrities, music tailored to the needs of big-game audiences, and cute animals in the background. Here is a ready recipe for a great commercial!
Country USA
Title Push It Flamin Hot
Agency Goodby Silverstein & Partners
Campaign Super Bowl LVI
Advertiser Frito-Lay, Inc.
Brand Cheetos-Doritos
2. Burger King - More Often Mistaken For The Original
In Burger King's ads you will see Michael Jordan from Bad Kissingen, Steffi Graf from Soltau, Julia Roberts from Brannenburg and Oprah Winfrey from the state of Georgia. The coincidence of the names of the ad's characters with famous show-business figures is no accident. The mistake viewers of the ad might make has been compared to the one restaurant guests might make when ordering the plant-based version of the Whopper (Burger King's iconic meat burger).
Country Germany
Title More Often Mistaken For The Original
Agency Grabarz & Partners
Campaign More Often Mistaken For The Original
Advertiser Burger King Germany
Brand Burger King Germany
3. Goldfish Mega Bites - “What Will They Reboot Next?”
Siblings and stars of 1980s/1990s sitcoms, Fred and Ben Savage, spend their free time backstage and snack on old favorites with a new twist. During their conversation they notice that the iconic fish-shaped crackers from their childhood are still the goldfish they know and love - just bigger, bolder and cheesier. In the blink of an eye, the brothers are also replaced by their new, better versions.
Best food-focused advertising campaigns
https://www.youtube.com/watch?v=5k6d0QnIfTs&ab_channel=GoldfishSmiles
Country USA
Title What Will They Reboot Next?
Agency Saatchi & Saatchi NY
Campaign Bigger, Bolder, Cheesier
Advertiser Goldfish
Brand Goldfish
4. Lay's - Stay Golden
https://www.youtube.com/watch?v=X5GxqhIWLlE&ab_channel=OfficialFritoLay
As the most iconic brand in the snack industry, Lay's® has been present in people's lives for over 75 years, both young and old. America's favorite potato chip now brings more smiles with the release of its first Super Bowl campaign in 17 years, reminding people to stay Golden™ in life's moments. The campaign kicks off with an in-game spot featuring two comedy geniuses who have been entertaining fans on big and small screens for years - the hilariously funny best friends Seth Rogen and Paul Rudd.
Country USA
Title Stay Golden
Agency Highdive
Campaign Stay Golden
Advertiser PepsiCo Inc.
Brand Lay's
5. Vosgienne - Wolf
https://www.youtube.com/watch?v=gNbJ4M6hs78&ab_channel=OgilvyParis
In its ad, La Vosgienne wanted to illustrate what nature can be like in real life, often idealized, especially on social media. The brand targets a new audience in love with nature and the adventure of escapades and new experiences. And if life in nature is often synonymous with escape and freedom, La Vosgienne reminds us that sometimes it can be difficult and unpredictable. Certainly not as sweet as a pine candy.
Country France
Title Wolf
Agency Ogilvy Paris
Campaign Nature: beautiful, but sometimes cruel too
Advertiser La Vosgienne
Brand La Vosgienne
