Social campaigns aim to change society's behaviour. They can encourage us to take action and do something positive, or make us stop doing something that is perceived as wrong.
https://www.youtube.com/watch?v=4DR_bv53kSI
1. SAAQ - Car Crash Flavoured Chips
Marijuana, legalised in Canada since the end of 2018, is not without risks, especially when it comes to driving. Consuming cannabis often triggers hunger cravings, so chips flavoured like a car crash were created to discourage people from driving after taking intoxicating substances. The chips taste of blood, asphalt and metal.
The social campaign is run in collaboration with the Société de l'assurance automobile du Québec. It is an organisation whose mission is to protect people from the risks associated with using the roads and, by complying with a number of rules and regulations, it wants to remind people that they should not drive after consuming marijuana.
Title: Car Crash Flavoured Chips
Agency: lg2
Campaign: Car Crash Flavoured Chips
Advertiser: La Société de l'assurance automobile du Québec
Brand: SAAQ
Country: Canada
https://www.youtube.com/watch?v=duIWNQ_mNME
2. Fondation 30 Millions d'Amis - The Cry (196s)
The social campaign presents the lament of various animals in the face of human indifference. A moving film in which the animals are united by the same cry of despair.
Title: The Cry (196s)
Agency: ALTMANN+PACREAU
Campaign: The Cry
Advertiser: Fondation 30 Millions d'Amis
Brand: Fondation 30 Millions d'Amis
Country: France
https://www.youtube.com/watch?v=RyGsfv2bYes&ab_channel=OgilvyItalia
3. Emergency - Everyone deserves a future
War separates what makes love.
82.4 million people worldwide have had to leave their homes, families and lives because of persecution, war, violence or human rights abuses.
Let's make 2022 a year of peace, not war.
Title: Everyone deserves a future
Agency: Ogilvy Italy
Campaign: Everyone deserves a future
Advertiser: Emergency
Brand: Emergency
Country: Italy
