Which online video ads were watched by the largest number of Polish internet users in March? The leader in the TOP10 was the Gillette spot, which was displayed to 3.2 million people.

The ads of brands belonging to the OLX Group also made a strong mark online. In total, they recorded 20.5 million views. Gemius has prepared a ranking of the 10 online video ads that were played by the largest number of internet users last month. The analysis covered data from March 2017 collected among Polish internet users aged 7-75 using desktop and laptop computers (source: gemiusAdReal).

Top 10 video ads, including four spots for FMCG...

In the TOP10 ranking, the best result was achieved by the Gillette creative (Procter & Gamble Co), which was watched by 3.2 million internet users. The ranking also included three other spots promoting FMCG brands – all belonging to the Unilever concern. The Rexona video was played by 2.8 million people, Rama by 2.7 million, and the Knorr brand creative, closing the ranking, by 2.5 million internet users using personal computers. It is worth noting that among the ads included in the TOP10, it was the Rexona spot that had the most impressions – 13.2 million.

...and three ads for classifieds services

In the ranking, as many as three spots promoting services belonging to the OLX Group appeared side by side. The video ads for classifieds websites were watched by a similar number of internet users: otoMoto – 3.1 million, otoDom – 2.9 million, and OLX.pl also 2.9 million. In total, they recorded 20.5 million views.