The great journey, under the slogan "According to Many, the Best Kabanosy in the World," which the Tarczyński brand took thousands of consumers on last October, has come to an end.
Salvatore from Italy and Takashi from Japan – the protagonists of Tarczyński's advertising spot series – appreciated the taste of these exceptional kabanosy several years ago. Fans of the brand also decided to demonstrate their fondness for these delicious snacks by taking part in the contest "According to Many, the Best Kabanosy in the World," which was part of the brand's largest advertising campaign of 2016.
The nationwide promotional activities included digital advertising, ongoing communication on the brand's fanpage, and the preparation of a dedicated landing page at www.kabanosy.pl.
The task for contest participants was to prepare a creative answer to the question: residents of which place in the world should try Tarczyński kabanosy? The resulting map of flavors, built from submitted entries, was covered with more than three thousand marked locations. Perhaps one of them will be visited by Mr. Paweł Kowalski – the contest laureate. It was into his hands that a voucher worth EUR 4,600 (USD 5,400) went, to fulfill his dream of traveling to any place in the world. The winners of the six contest stages, in turn, were awarded modern smartphones and packages full of Tarczyński products.
Collecting the main prize was not an easy task for Mr. Paweł. To guarantee him a foretaste of the great adventure involved in claiming the grand prize, the contest organizers invited him to the Home of the Eccentric Traveler – one of the escape rooms at Open The Door in Toruń. Taking on the role of a detective, Mr. Paweł solved a series of puzzles, thereby reaching a suitcase hiding a vacation voucher and surprises useful for travel. Tarczyński S.A. is a company with more than 25 years of experience in meat production, which is the leader on the kabanosy market in Poland as well as in premium-class cold cuts.
