Artist / Businessman / Publisher / Creative Director / Journalist – Wojtek Sokół is a figure who defies all conventional categories. Today, another role is added to that list – the artist has just become an ambassador for the Galaxy Note10, Samsung's latest smartphone.
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What does SAMSUNG say about the collaboration?
What does SAMSUNG say about the collaboration?
Sokół is a man who, across several fields, has been creating and redefining the Polish hip-hop scene for over 20 years. As an artist, he has released 8 albums during that time, which have gone multi-platinum and been enthusiastically received by fans and critics. As a businessman, Sokół is the founder of the Prosto Label record label and the creative director of the clothing brand Prosto Wear.
Sokół as ambassador for the Galaxy Note10
As of today, the artist is also an ambassador for the Samsung brand and will be part of the marketing campaign for the Galaxy Note10 series, the manufacturer's latest smartphones. The campaign's guiding theme is the slogan "On Your Own Terms," and the initiative itself is meant to inspire consumers not to submit to the frameworks of the world around us and to act according to their own rules. During the campaign, Sokół will present a different approach to what work is and how it can look. He will prove that you can break free from the rigid confines of the office and work from anywhere, if you have the right tools for it.
Wojtek is a figure who fits perfectly into our brand's narrative. His story is an endless series of challenges that he has met, doing so on his own terms. Sokół is also a model representative of a group that can turn its passions and interests into a way of life. It is, among others, for people like this, who refuse to be pigeonholed and set their own rules, that we created the Galaxy Note10 – said Magda Sielachowicz-Nowakowska, Head of marketing communication at Samsung Electronics Polska.
Galaxy Note10 for demanding users
The Galaxy Note10 is a smartphone created for the most demanding users, those who want to live, work and play on their own terms. The device offers an excellent Dynamic AMOLED display, a professional camera with features such as audio zoom, Super Steady video stabilization and HDR10+ video recording, as well as the one-of-a-kind S Pen stylus, which not only lets you conveniently take notes on the smartphone, but also control it remotely using gestures.
The collaboration includes activities in social media, digital and PR. Communication is handled by the agencies VML&YR, d*fusion communication and the media house Starcom.
Concepts from the article
PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: media, customers, employees, partners and communities. PR includes press releases, media relations, crisis management, events and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes in the company.
What omitting it risks: Without relationships with the media, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
Summary
Sokół, present on the Polish hip-hop scene for over 20 years as an artist, businessman and publisher, has become an ambassador for Galaxy Note10 smartphones. In the "On Your Own Terms" campaign, he is to show that work can take place outside the office if you have the right tools. Samsung's message is based on appreciating people who refuse to be pigeonholed and set their own rules – says Magda Sielachowicz-Nowakowska of Samsung Electronics Polska. The collaboration will cover social media, digital and PR, and communication is handled by the agencies VML&YR, d*fusion and the media house Starcom. This is an example of combining the worlds of music and technology in a coherent lifestyle narrative.
