New Programmatic Team
Within the international media house network IPG, a new team is being formed under the Matterkind structure to handle programmatic services for clients in the most developed markets in Europe. Its head is Rafał Wyszyński, chief data & technology officer at IPG Mediabrands. The team will serve Emirates, Lego, Amazon, and Mattel hub.
Matterkind is creating a new team responsible for programmatic services for IPG group clients in European markets such as the UK, Ireland, and Germany. It will coordinate automated buying for, among others, Emirates airline, Amazon, LEGO, and Mattel. The team will consist of 25 people, and recruitment for specialists for this team is currently underway. The project coordinator is Rafał Wyszyński, chief data & technology officer at IPG Mediabrands. Matterkind uses advanced buying platforms (including Display & Video 360, Amazon, The Trade Desk, and Adform), unique consumer data (Acxiom), and Kinesso analytics platforms and tools. – we read on the portal
About Matterkind
Matterkind New Programmatic Team for Europe
Matterkind offers an expanded and improved package of personalized solutions and advisory services, taking an ethical and people-first approach to engage audiences and deliver real business results both across and within channels.
Summary
Within Matterkind's structures, a new 25-person team is being created to handle programmatic services for IPG clients in the UK, Ireland, and German markets. The project coordinator is Rafał Wyszyński, who serves as chief data & technology officer at IPG Mediabrands. The team will serve Emirates, Amazon, LEGO, and Mattel.
Matterkind uses advanced buying platforms such as Display & Video 360, Amazon, The Trade Desk, and Adform, as well as Acxiom data and Kinesso tools. The new structure is intended to coordinate automated buying for the most developed markets in Europe, strengthening the group's position in the programmatic area.
