The consolidation of the Ukrainian, Latvian, Lithuanian and Estonian markets with Publicis Groupe Poland is the next stage in the development of the Power Of One model in Eastern Europe – announced today Jarosław Ziębiński, CEO of Publicis Groupe for the North and Central Europe region.
A new cluster of Eastern European markets
The creation of a new cluster of markets in Eastern Europe is a continuation of Publicis Groupe's efforts to strengthen cooperation between markets and teams, in order to even better integrate knowledge, competences and talent around Clients' business needs.
Publicis consolidation of Eastern Europe: a new cluster of markets
Media operations currently form a key part of Publicis Groupe's business in Eastern Europe, and therefore the integration process will be managed by Piotr Piętka, co-CEO of Publicis Groupe Poland, working closely with the leaders of the Ukrainian and Baltic markets. He will be supported in this process by Tomasz Pawlikowski, co-CEO of Publicis Groupe Poland, which will additionally harness the enormous potential of talent in the eastern markets and allow for further scaling of the global Centers of Excellence operations in Commerce and Production that operate successfully in Poland.
– In Ukraine we strongly believe in the potential of the Power of One model. Its implementation has allowed us to provide our Clients with the best integrated offering on the market, covering key areas of business. Closer cooperation with our partners from Poland, Latvia, Lithuania and Estonia will further raise the level of our product, create new opportunities for teams and contribute to the business growth of Publicis Groupe Clients in every market in the region – said Enver Kikava, CEO of Publicis Groupe Ukraine.
Summary
Publicis Groupe is combining the Ukrainian, Latvian, Lithuanian and Estonian markets with its Polish branch, continuing the development of the Power of One model in Eastern Europe. The integration will be led by Piotr Piętka, co-CEO of Publicis Groupe Poland, who will draw on the experience of Tomasz Pawlikowski and local market leaders. The goal is to make better use of talent and to scale the global Centers of Excellence in the Commerce and Production areas that already operate in Poland.
As emphasised by Enver Kikava, CEO of Publicis Groupe Ukraine, the implementation of Power of One there made it possible to create an integrated offering for clients. Closer cooperation with partners from Poland and the Baltic countries is intended to raise the level of the product and open up new opportunities for teams across the region. The consolidation currently covers the group's key media operations in Eastern Europe.
