The UK, Morocco, Tunisia, and Algeria are the markets where MullenLowe MediaHub will be responsible for handling search and paid social campaigns for the Netflix brand – this will be support for the meditation app “Headspace.” The decision to entrust the project was driven by the high digital competencies of the Warsaw office, which will carry out the work for the client together with the MediaHub office in London.
“In the project for the Netflix brand, we combine service quality and a strong understanding of the client's requirements, offered by our headquarters, with our technical, media, and strategic skills. I am glad that after gaining independence we were able to develop digital competencies in Warsaw so that we could now become one of the best teams in the world and, thanks to that, cooperate with MullenLowe Group on new terms that are very favorable for us,” says Ewa Góralska, Managing Director of MullenLowe MediaHub.
The multi-market project promoting the meditation app “Headspace,” created by Netflix, includes search marketing – search activities on Google, Bing, and AppleSearch – as well as paid social on Facebook, Instagram, and Snapchat.
Why Netflix chose the MullenLowe MediaHub agency
The teams handling the campaigns for Netflix are led by Marek Fordoński, Head of Paid Social, and Marcn Bugajski, Head of SEM.
Summary
Netflix entrusted the Warsaw office of MullenLowe MediaHub with handling search and paid social campaigns in the markets of the United Kingdom, Morocco, Tunisia, and Algeria. The project promotes the meditation app “Headspace” and includes activities on Google, Bing, AppleSearch, as well as Facebook, Instagram, and Snapchat. The decision was justified by the high digital competencies of the Polish team, which will work together with the London office. This is an example of the growing importance of local structures in international media projects.
