Since January of this year, Big Picture has been providing comprehensive communication support for the L'Oréal Professionnel Paris brand. As part of the collaboration, the agency is responsible for creating and implementing a comprehensive strategy in the area of product PR. Big Picture's tasks include, among others, running the press office, media and influencer relations, and activities related to building the brand's image.
L'Oréal Professionnel Paris is a leader among professional cosmetics for hair colouring, care, and styling. The French brand, created in 1909 by Eugène Schueller, works with the best hairdressers from around the world. Everything the brand does comes down to four principles: pioneering spirit, professionalism, effectiveness, and Parisian style. These principles are directed both at the hairdressing community, which is at the heart of the brand, and at female consumers, taking care of the beauty of their hair and boosting their self-confidence.
The brand has been present on the Polish market for nearly 30 years. Its offer includes a wide selection of professional hair care cosmetics, including shampoos, conditioners, and masks tailored to the needs of every hair type, including the breakthrough Metal Detox range that neutralises metals inside hair fibres and prevents them from being deposited on the hair surface. It also includes professional colouring products for hair salons and styling products, among them a star: the innovative Steampod steam straightener.
The L'Oréal Professionnel Paris brand makes sure that product packaging complies with sustainable development principles, carefully selecting the best materials that help protect our planet's resources.
As part of the ongoing collaboration, Big Picture's tasks include developing the brand's overall PR strategy, running an active press office, and coordinating cooperation with media and influencers. The agency will also be responsible for brand experience activities and for delivering projects and special events.
The agency's cooperation with L'Oréal Professionnel Paris has been ongoing since 2020 and had previously been project-based. During this time, a number of special projects were carried out together, addressed both to media and influencers, including product launch premieres and collaborations with the brand's influencers.
The current cooperation was established from January 2022 as a result of a tender and is long-term in nature.
