The PaczKING.pl brand, DHL Parcel's parcel sending platform, has joined the client roster of digital agency Tigers. The contract was signed for an indefinite period.
The cooperation has been running since 1 October 2021 and covers comprehensive performance activities on Facebook – media strategy, campaign implementation and optimization.
– The goal of our cooperation is to present the Paczking service as a more convenient option than sending parcels at the post office and more flexible than alternatives on the market. It is a service genuinely close to the consumer. We are working on enriching the communication and improving performance – conversion effectiveness and reaching the target group – emphasizes Mikhail Fediukovich, Performance Specialist at Tigers responsible for the project on the agency side.
The client is represented by Anna Jędryka, Manager of the Consumer Marketing and Retail Sales department, and Katarzyna Lenckowska, Marketing Communication Expert.
DHL Parcel Polska is part of the leading concern in the postal and logistics industry – Deutsche Post DHL Group. The company has over 220 branches worldwide and employs 380 thousand people.
Tigers has existed since 2015 and serves brands such as: Motorola, Herbalife, Salad Story, DHL, mLeasing, Moliera2. In 2021, the agency underwent a complete rebranding (previous name – Social Tigers).
