Havas Media, part of the global Havas Media Network, has announced its victory in the international media tender for the German shoe retail chain Deichmann. From January 2024, Havas Media will be responsible for comprehensive media campaign services for Deichmann in the Polish market.
Havas wins Deichmann tender
The selection of Havas Media as Deichmann's media partner is the result of an effective strategy and innovative approach to marketing, as emphasised by Renata Wasiak-Sosnowska, CEO of Havas Media. A particularly important element that influenced Deichmann's decision was the Mx (Media Experience) process and a deep understanding of consumer insights derived from the Meaningful Brands study. Recommendations from the Havas PLAY team, which specialises in communication targeting Gen Z, also played a significant role.
The key to victory: Mx and insights
Havas Media's work for Deichmann will include planning, optimisation, and media buying across various channels, both online and offline.
Havas Media Network Group in Poland
Deichmann concludes media campaign tender
Havas Media Network, whose Polish branch has been managed by Małgorzata Węgierek since 2013, is a group of agencies specialising in creating brand communication strategies. They are noted for their innovation and effectiveness in media and marketing-technology solutions. The group includes Havas Media, Arena Media, Fullsix Media and many other specialised units such as Ecselis, CSA, Programmatic Hub, Havas PLAY, Havas Market, Havas Digital Innovation and LuxHub.
Through its activities, Havas Media focuses on developing meaningful relationships between brands and consumers, in line with its philosophy: "Make a meaningful difference to brands, business and people".
Summary
From January 2024, Havas Media will handle Deichmann's media in Poland, after winning the international tender. The Mx (Media Experience) process, consumer insights from the Meaningful Brands study, and recommendations from the Havas PLAY team, responsible for Gen Z communication, were decisive factors. The scope of cooperation will include planning, optimisation, and media buying across online and offline channels. The Polish branch of Havas Media Network has been managed by Małgorzata Węgierek since 2013, and the group includes Arena Media, Fullsix Media, Ecselis, CSA, and LuxHub, among others.
