On 1 January 2022, Kacper Studencki took up the position of Marketing Director at BMW in Poland.
Kacper Studencki joined the BMW Group Polska team over 6 years ago. As Brand Manager, he was responsible for, among other things, managing the BMW brand's communications in the media and the team's activities in the areas of digital, social media, and dealer & aftersales marketing.
The campaigns carried out by the team he led contributed to BMW's business successes and were recognised with prestigious industry awards, including EFFIE, Golden Arrow, and Mixx Awards. The long-term communication strategy led to the brand achieving a strong position in the premium segment in 2021, which was reflected in taking the top spot in terms of brand awareness (Brand Monitor, premium brands, GfK 2021), brand desirability (TGI, Q1-Q3 2021), and among Google search queries.
Kacper Studencki is a graduate of management at The Swiss Hotel Management School and the University of Derby. Before joining BMW Group, he was associated with Sony, where as Communication Manager he was responsible for brand communication in the Retail channel (ATL, BTL, CRM).
