Advertising agency SAATCHI&SAATCHI, part of the international corporation Publicis Groupe, has been selected in a tender to handle advertising for the online store ANSWEAR.COM. Under this contract, the agency will be responsible for developing a new communication platform for ANSWEAR.COM, which is to be implemented next year.
SAATCHI&SAATCHI is the new agency for ANSWEAR.COM
The agency will focus on creating a comprehensive communication strategy for ANSWEAR.COM, the approach is to be 360-degree and will cover all aspects of advertising, from traditional media to presence in social media.
The agency SAATCHI&SAATCHI will take full control over the creation of the advertising campaign planned for 2024.
ANSWEAR concludes tender for advertising services
Answear.com has not yet revealed the exact start date of the planned advertising activities being prepared by SAATCHI&SAATCHI. This is a secret the company is keeping, certainly in the hope of surprising the market and strengthening its position in the e-commerce industry.
Let us recall that since June 2023, the position of Marketing Director at ANSWEAR.COM has been held by Mariusz Ryciak.
