At the beginning of September, Answear.com joins the roster of Havas PR Warsaw clients – the first Polish multibrand online store offering clothing, footwear and accessories in seven countries: Poland, Ukraine, the Czech Republic, Slovakia, Romania, Bulgaria and Hungary.
Scope of collaboration
As part of the collaboration, the agency will be responsible for running the press office, supporting the brand's communications and providing ongoing PR services. In addition, it will support Answear.com in developing and implementing new image-building projects.
- Answear.com is one of the leading brands in the e-commerce industry, which tackles socially important topics in its campaigns. We are delighted that we will be able to support this company in ambitious communication projects in Poland, and in time also in other markets where the brand is present – says Tomasz Lis, Managing Director at Havas PR Warsaw.
About the Answear.com brand
Answear.com is the first Polish multibrand online store offering a wide selection of clothing, shoes and accessories from over 350 global brands. The offer includes women's, men's and children's collections from premium, sportswear and denim brands, among others. Answear.com currently operates in 7 markets – since it began operations in 2011, it has won over 50 awards and distinctions, and has also gained the recognition of thousands of customers, to whom it delivers constant fashion inspiration by working with trendsetters and fashion industry experts. The brand relies on its own logistics centre, which allows it to optimise costs and streamline logistics, ultimately resulting in an excellent price and attractive promotions. In its operations, Answear focuses on fast delivery (even same-day in selected Polish cities) and service quality. For its regular customers, it offers the AnswearClub loyalty programme, which allows shopping at even more attractive prices.
Concepts from the article
PR — Public Relations. Activities that build an organisation's reputation and relationships with its environment: media, customers, employees, partners and communities. PR includes press releases, media relations, crisis management, events and brand narrative.
Answear.com concludes PR services tender
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Constantly: media relations, press releases, interviews, events; especially in a crisis and during changes at the company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
Summary
Answear.com, the first Polish multibrand online store, has entrusted its PR services to the agency Havas PR Warsaw. The collaboration will cover running the press office, brand communications and new image-building projects. The company has been operating since 2011 in seven countries, offering products from over 350 global brands.
This is another step in the development of both parties. Answear focuses on fast delivery and the AnswearClub loyalty programme, which builds a competitive advantage in the e-commerce industry.
