Zortrax, one of the global leaders in 3D printing, is entrusting its SEO activities on the US market and the management of its Twitter profile to Think Kong, an agency belonging to the On Board Think Kong Group.
The agency is responsible for comprehensive SEO support for the Zortrax brand on the American market, creating content for the implemented growth strategy, and brand communication, including advertising activities on Twitter.
The agency's work is handled by the SEO & Content Marketing team led by Andrzej Zasowski. On Zortrax's side, the agency's work is supervised by Olga Bojarska.
Concepts from the article
SEO — Search Engine Optimization. A set of technical and editorial activities that improve how search engines understand, index, and display websites. It covers content, structure, metadata, linking, performance, and structured data.
Why it matters: It determines whether content will be found at all: search engine ranking is now the main source of free traffic. Technical setup, structure, and content all work together here.
When it is used: Continuously: when writing content, building a website, during migrations (redirects!), and when analyzing visibility.
What happens if you skip it: Without optimization, even a great article ends up on the tenth page of results — you have to buy traffic with ads, or you get none at all.
