The Polish branch of Xiaomi, a global technology leader, has selected the OneMulti agency through a tender process. Starting in early February 2021, OneMulti will provide comprehensive support for public relations, media relations, and CSR.
Strategy and Scope of Cooperation
The agency will be responsible for the PR communication strategy in Poland, media contact, coordination of devices for testing, creation and distribution of information, and organizing events for journalists.
We want our communication to be like our products. Perfectly designed and executed with users in mind. The choice of OneMulti stems from the vision, projects, and market experience proposed by the agency — says Jolanta Stryjczak, PR Head, Xiaomi CEE, Nordic & Baltic Region.
Xiaomi is one of the most interesting technology brands in the world. It has a unique approach to product creation and relationships with users. We are delighted that our shared ambition is to deliver the best communication projects on the market — ones tailored to the needs of media and their audiences. We feel mutual trust, which is important — said Mariusz Pleban, owner and CEO of OneMulti.
About the agency:
OneMulti agency (formerly known as Multi Communications and Multi Event) has been operating in Poland for 21 years. The company's operations are based on five service pillars: Public Relations, Event Management, Influencer Marketing, Social Media and Content Marketing, Analytics. Current clients of the agency include Action B.V., Continental, DB Schenker, Jack Link's, Lornamead, Menard, Nexera, Polish Insurance Chamber, Volkswagen, and YIT.
What OneMulti will handle for Xiaomi
OneMulti provides services including building comprehensive marketing communication and PR strategies, executing PR campaigns and influencer campaigns, relations with journalists and stakeholders, handling social media campaigns, organizing congresses, gala ceremonies, roadshows, and other special events and online events, as well as building content hubs.
Concepts from the article
DB — Database. An organized collection of data managed by a database system. In the application, it stores user records, content, settings, roles, task statuses, file metadata, and business logs.
Why it matters: It is the single source of truth for the system: articles, users, orders, and settings live in one consistent place with access control and change history.
Xiaomi tender: why was OneMulti chosen?
Xiaomi tender: why was OneMulti chosen?
When it is used: Everywhere data must survive a restart, be shared, and be searchable.
What skipping it risks: Without a proper database, data spreads across files and spreadsheets — every copy is different, and answering a simple question requires manual stitching.
Social Media — Platforms that enable users to create, publish, comment on, and share content, as well as build communities. For a brand, they are an organic, advertising, customer service, and analytical channel.
Why it matters: It combines reach, dialogue, and sales in one place: the brand speaks, listens, and responds where audiences spend their time. It is also a customer service channel and the first line of crisis response.
When it is used: Constantly: organic content, paid campaigns, handling inquiries, monitoring opinions, and collaborations with creators.
What skipping it risks: Absence from social media hands the narrative to others: the brand is discussed anyway — just without its own voice.
Summary
Xiaomi selected the OneMulti agency in the tender, which from February 2021 will take over comprehensive PR, media relations, and CSR services in Poland. The scope of cooperation includes communication strategy, media contact, coordination of devices for testing, and organizing events for journalists.
OneMulti, operating on the market for 21 years, has clients such as Continental, DB Schenker, and Volkswagen in its portfolio. Interestingly, the agency also specializes in influencer marketing and online events, which may be relevant in the context of digital activities for the technology giant.
