Volkswagen Financial Services – a leader in modern mobility in Poland – has entrusted its Public Relations activities to the agency dfusion communication. The agency was selected through a tender process.
dfusion communication's responsibilities include strategic advisory, ongoing communication support, and running the press office. The agency is also responsible for positioning VW FS experts in Poland.
– We decided to work with dfusion communication because we wanted the chosen agency to have experience in the new technology and mobility sector. Volkswagen Financial Services is a company that dynamically adapts to the needs of today's customer, offering a digital sales experience and – through financial services – leading the way in the development of electromobility. As an international expert, we understand global trends in vehicle financing and usage and recognize local conditions for economic development and consumer habits – says Dariusz Brodnicki, Director of the Marketing & Brand Management Department at Volkswagen Financial Services.
– We are proud that our company will become an active participant in the further development of Volkswagen Financial Services' story in Poland. The goal we have set for 2022 is to raise awareness about the role of VW FS in the world of modern and agile finance and in the transformation of Polish mobility. We want our communication to present Volkswagen Financial Services as a guide on the path toward achieving sustainable development goals, corporate social responsibility, and the new social reality – added Łukasz Malczewski, Managing Partner at dfusion communication.
Volkswagen Financial Services is a company providing financial services for all car brands of the Volkswagen Group. It covers financial solutions for the purchase and use of cars: leasing, online banking, and insurance. Volkswagen Financial Services operates in 51 markets worldwide, serving both private and business customers.
On the dfusion communication side, the cooperation with the client will be handled by the B2B team led by account director Piotr Jamrogiewicz.
dfusion communication is a public relations agency founded in 2010. Initially, the company provided services primarily for the tech industry, then successively expanded its client base to sectors such as finance, fuels, and energy. Today, the agency's team consists of 31 consultants and specialists delivering services in broadly understood communication and digital marketing. These activities have repeatedly been recognized at national and international industry competitions. Among the agency's clients are brands such as Microsoft, Samsung, Cisco, Adyen, DPD, Moya, Schneider Electric, and Uber.
