Mindshare (GroupM/WPP) has retained Unilever's media budget. Following a global review of offers, the client decided to continue its partnership with the agency, with which it has been continuously associated in the Polish market since 2016. The contract has been signed for another 3 years.
The concluded pitch strengthened Mindshare's position as Unilever's largest media partner.
Mindshare Poland has a team of over 30 people working for Unilever brands such as Dove, Domestos, Cif, Coccolino, TRESemmé, Rexona, Axe, Knorr, Magnum, Ben & Jerry's and BigMilk. It is managed by Żaneta Szysz, Director, Client Leadership.
– The pitch for Unilever's media services was one of our largest and most important this year. We are very proud to have won it once again. This is the best proof of the effectiveness of our strategies and activities undertaken for various brands in the client's portfolio. Some of our team has been working with Unilever on a partnership basis for over 5 years, so we are all the more pleased that we will be able to continue this cooperation. We have many new, exciting projects ahead of us. Thank you for your trust – says Żaneta Szysz, Director, Client Leadership, Mindshare Poland.
Dove "Reverse Selfie" is one example of campaigns that Mindshare has delivered for Unilever in Poland. The agency has also recently been responsible for promoting the new Lux Botanicals cosmetic products, which were introduced to the Polish market at the end of April 2021.
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Mindshare Poland is a branch of the global media house Mindshare, headquartered in London. The highest quality of client services is ensured by a team of specialists responsible for 360 communication planning and buying, media consulting, communication and media strategies, digital transformations, e-commerce, and quantitative and qualitative research. Mindshare Poland also co-creates GroupM, the world's largest negotiation structure, thereby increasing competitive advantage and benefits for its clients in the Polish market.
